Marketing Manager at Chad Jones Law (2024-07 – 2026-02)
- Led digital marketing strategy focused on client acquisition, revenue growth and brand expansion.
- Increased lead generation using SEO, PPC and paid media campaigns such as Google Ads and PPC networks.
- Delivered quarterly marketing strategies aligned with business growth and client acquisition targets.
- Improved website performance and conversion rates through SEO optimisation and UX-focused content updates.
- Managed multi-channel campaign performance using GA4 and CRM systems, improving lead tracking.
- Produced high-performing content including blogs, case studies and client guides to support brand authority.
- Managed marketing budget exceeding $100,000, ensuring ROI-driven allocation across digital channels.
- Utilised HubSpot, Litify, Unbounce and analytics tools to track leads and optimise funnels.
- Collaborated with legal, operations and business development to align marketing activity with revenue targets.
Internal Brand Representative at Isabella Garcia International (2023-07 – 2024-05)
- Drove customer acquisition and brand growth through integrated digital and direct marketing campaigns.
- Conducted market and competitor analysis to inform campaign strategy and customer targeting.
- Increased engagement and conversions through promotional campaigns.
- Managed customer journey communications to improve conversion and retention rates.
- Produced performance reports using campaign data to optimise marketing effectiveness.
- Used CRM and campaign tracking tools to monitor customer engagement and sales pipeline activity.
Marketing and Communications Officer at Research Institute for Innovation and Sustainability (2020-06 – 2022-11)
- Developed and executed marketing strategies aligned with stakeholder engagement objectives.
- Led content strategy across digital platforms including web, email and social media channels.
- Increased brand visibility and engagement through structured digital campaigns and media partnerships.
- Managed media relations, press releases and external communications to strengthen brand positioning.
- Planned and executed large-scale marketing events, product launches and stakeholder campaigns.
- Analysed campaign performance metrics to improve ROI and communication effectiveness.
- Implemented crisis communication strategies to protect and manage brand reputation.
Project Manager and Social Media Manager at SA Innovation Summit (2019-01 – 2020-05)
- Led project planning and execution for national innovation campaigns and events.
- Developed campaign strategies aligned with sponsorship, engagement and brand visibility goals.
- Managed budgets, timelines and deliverables across multi-stakeholder projects.
- Coordinated corporate sponsors, partners and internal teams to ensure successful event execution.
- Oversaw digital campaign performance and content strategy to drive engagement and attendance.
- Utilised analytics tools to track campaign success and improve future performance.
- Developed communication strategies to position innovation initiatives to local and international audiences.
Marketing Administrator at Tech Oasis Systems (2017-06 – 2018-12)
- Maintained and updated CRM databases for targeted digital marketing campaigns.
- Supported content creation and distribution across marketing channels.
- Assisted in tracking campaign performance and ROI reporting.
- Coordinated marketing materials and technical documentation for client campaigns.
