Senior Retail Key Accounts Manager at EPIC FOODS (PVT) LTD (2014-01 – Present)
Selling, marketing and promoting Epic Foods retail brands i.e. Palm products, cooking oils, margarine, baking fats, shortenings, food grade Emulsifiers, Pan release, 5 Different Flavours of 100% pure juice, mayonnaise, purified water and other Grocery items.
- Provide input in developing efficient and initiative sales & marketing strategies for FMCG
- Develop and maintain strong relationships with key accounts, serving as the main point of contact for all business related matters
- Maintaining and enhancing communication with current customer base, introducing new value offering to current customers
- Build sustained relationships with targeted audience within the FMCG industry to separate our business from competitors and build our brand
- Identifying opportunities for attracting new customers
- Serve as the link of communication between key customers and internal teams
- Resolve any issues and problems faced by customers and deal with complaints to maintain trust
- Play an integral part in generating new sales that will turn into long-lasting relationships
- Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics
- Management of my data base
- Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition
- Ensure the correct products and services are delivered to customers in a timely manner
- Expand the relationships with existing customers by continuously proposing solutions that meet their objectives
- Acquire a thorough understanding of key customer needs and requirements
- Maintaining good relationships with all clients through service, product, and industry information
- Benefit selling
- Selling against the competition
- Keeping a very good product and market knowledge
- Presentations and negotiations
- Closing of deals
- Report on marketing initiatives
- Cultivate relationships at the highest levels of top agencies and direct clients
- Supervise proper delivery of advertising campaigns in accordance with goals and objectives of client
- Drive revenue through long-term contracts
- Develop new markets as needed
- Develop new accounts and maintain existing accounts
- Consult with clients to maximize their return on investment
- Attend various functions, networking events to build contacts
- Perform other job-related duties and responsibilities as requested
Senior Retail Key Accounts Manager at RETAIL ENGAGE / AKELO GROUP OF COMPANIES (2009-07 – 2013-11)
- Maintaining and enhancing communication with current customer base, introducing new value offering to current customers
- Build sustained relationships with targeted audience within the FMCG industry to separate our business from competitors and build our brand
- Identifying opportunities for attracting new customers
- Serve as the link of communication between key customers and internal teams
- Resolve any issues and problems faced by customers and deal with complaints to maintain trust
- Play an integral part in generating new sales that will turn into long-lasting relationships
- Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics
- Management of my data base
- Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition
- Ensure the correct products and services are delivered to customers in a timely manner
- Expand the relationships with existing customers by continuously proposing solutions that meet their objectives
- Acquire a thorough understanding of key customer needs and requirements
- Maintaining good relationships with all clients through service, product, and industry information
- Benefit selling
- Selling against the competition
- Keeping a very good product and market knowledge
- Presentations and negotiations
- Closing of deals
- Report on marketing initiatives
- Cultivate relationships at the highest levels of top agencies and direct clients
- Supervise proper delivery of advertising campaigns in accordance with goals and objectives of client
- Drive revenue through long-term contracts
- Develop new markets as needed
- Develop new accounts and maintain existing accounts
- Consult with clients to maximize their return on investment
- Attend various functions, networking events to build contacts
- Perform other job-related duties and responsibilities as requested
Business Development specialist at Intelligence Publishing (Pvt) Ltd (2004-06 – 2009-05)
- Drive revenue through long-term contracts
- Develop new markets as needed
- Develop new accounts and maintain existing accounts
- Consult with clients to maximize their return on investment
- Attend various functions, networking events to build contacts
- Perform other job-related duties and responsibilities as requested
- Generating advertising revenue to meet set targets
- Servicing of existing clients
- Canvassing new clients
- Doing market research
- Selling against the competition
