Phila Nyawo

Senior Art Director and Marketing & Digital Communications Specialist with over 10 years' experience delivering integrated digital campaigns, customer communications and user-centred digital experiences across agency and corporate environments. Combining expertise in UX/UI, conceptual thinking, digital marketing, HTML/CSS and campaign delivery, I translate strategy into engaging digital experiences that strengthen brands, improve customer journeys and deliver measurable business outcomes.

Senior Digital Art Director - M&C Saatchi Abel - Cape Town

(2023-07)

• Lead the delivery of integrated digital campaigns across web, social, email and mobile channels from briefing through to launch.
• Turn campaign briefs into customer communications, digital content and campaign assets while maintaining brand consistency and quality.
• Work closely with Strategy, CRM, Client Service, UX, Development and Production teams to coordinate delivery and keep projects on track.
• Design digital experiences using UX/UI and customer journey principles to improve engagement and usability.
• Analyse campaign performance and contribute to reporting, optimisation and test-and-learn initiatives.

Lead UX/UI Design Lead - Digify Africa

(2021-10 - 2022-12)

• Developed digital communication strategies to support educational and organisational objectives.
• Designed user-centred UX/UI solutions, customer journeys and educational WhatsApp chatbot experiences that improved engagement and accessibility.
• Created digital campaign assets, customer communications and presentations across multiple digital channels.
• Monitored engagement and performance data to support reporting and ongoing optimisation.
• Worked closely with stakeholders to interpret briefs, coordinate project delivery and collaborate across cross-functional teams.

Art Director - King James - Cape Town

(2021-08 - 2023-07)

• Developed and delivered integrated marketing campaigns across digital and social platforms.
• Led the creative direction of photography and video shoots aligned with campaign objectives.
• Created customer-facing digital content for web, social media and marketing communication channels.
• Supported digital customer and stakeholder communications across websites, newsletters and online platforms.
• Presented creative concepts and campaign updates to clients and internal teams throughout project delivery.
• Contributed to campaign reporting, performance reviews and continuous improvement initiatives.

Experience Designer / Digital Art Director - FCB Hello Computer - Johannesburg

(2017-04 - 2021-07)

• Developed integrated digital marketing campaigns from concept through to execution.
• Conducted UX research, wireframing and interface design for digital products and platforms.
• Designed user-centred digital experiences across web, mobile and social channels.
• Created motion graphics and digital campaign assets supporting integrated marketing initiatives.
• Partnered with multidisciplinary teams through workshops and design reviews to refine user experiences and campaign outcomes.

Art Director / Digital Designer - The Creative Counsel - Johannesburg

(2015-10 - 2017-03)

• Developed creative concepts for integrated campaigns across digital, print and experiential platforms.
• Managed projects from brief through to creative execution, working closely with clients and internal teams.
• Led the creative direction of photography and video shoots aligned with campaign objectives.
• Worked with suppliers and production teams to deliver high-quality work on time and within budget.
• Supported campaign reviews and applied learnings to improve future creative work.

Graphic Designer / Art Director - Ogilvy South Africa - Johannesburg

(2014-07 - 2015-09)

• Designed digital experiences for websites, mobile platforms and integrated online campaigns.
• Created digital advertising, motion graphics and campaign assets across multiple brands.
• Developed campaign concepts and creative assets for social media, email and display advertising.
• Worked closely with creative, strategy and production teams to deliver campaigns from concept through to final production.

Multimedia Designer - Big Media Publishers - Johannesburg

(2013-02 - 2014-06)

• Designed digital and print marketing collateral across multiple brands.
• Produced motion graphics, video content and digital assets for campaigns.
• Supported content planning, publishing schedules and website development.
• Developed photography and video content for editorial and social campaigns.
• Assisted with brand guideline development and digital platform improvements.

Digital Content Management Intern - Brand South Africa - Johannesburg

(2012-02 - 2013-01)

• Supported national digital communication campaigns across web, newsletters and stakeholder platforms.
• Produced digital content, stakeholder communications and campaign collateral aligned with brand standards.
• Coordinated campaign content with internal stakeholders and external agencies.
• Assisted with engagement monitoring, benchmarking and campaign performance reporting.
• Supported stakeholder events through content development, digital assets and communication materials.

Multimedia Design Tutor - University of Johannesburg - Johannesburg

(2011-09 - 2011-12)

• Tutored first-year Multimedia Design students in design principles and digital communication.
• Guided students in visual problem-solving, design thinking and practical multimedia application.

Brand Marketing and Management - Brand Management - Vega (2016-12)

BTech Multimedia Design (NQF Level 8) - Multimedia Design - University of Johannesburg (2011-12)