Founder & Commercial Director at Siqalokuhle Trading Enterprise (SQ Media) (2014-04 – Present)
Media and communications consultancy based in Durban, KwaZulu-Natal, specialising in event marketing, sponsorship management, and institutional communications.
- Led end-to-end marketing and promotions strategy for two consecutive years
- Secured and managed major corporate sponsorships from national brands
- Managed electronic and print media advertising scheduling, editorial coverage, and on-air interviews
- Conceptualised and executed promotional roadshows to drive ticket sales and public awareness
- Planned and managed media launches, press packs, branding, and goodie bags
- Oversaw event hospitality, SMS competition lines, and social media campaign coordination
- Recruited, trained, and managed promoter staff
- Ensured brand harmony and measurable ROI for all sponsors
Head of Communications at Umvoti Local Municipality (2017-01 – 2023-06)
Led all communications, media, and stakeholder engagement functions for a KwaZulu-Natal local municipality, reporting to the Municipal Manager and Office of the Mayor.
- Developed and implemented short- and long-term media and communication strategies
- Compiled and distributed press releases; responded to daily media queries
- Created and managed content for all platforms: newsletters, publications, website, and social media
- Drafted official speeches, public documents, and council communications
- Raised the municipality's public profile through internal and external media events
- Conducted media training for elected councillors, directors, and senior management
- Evaluated media coverage and produced reports for operational and committee purposes
- Maintained the institutional image of Umvoti Local Municipality across all stakeholder touchpoints
- Liaised across departments to develop proactive communication plans aligned to business objectives
Marketing & Promotions Manager at Ingede Newspaper (Gcinabasha Trading) (2016-01 – 2016-12)
- Planned and coordinated promotional campaigns to grow readership and brand awareness
- Negotiated sponsorship agreements for competitions, special offers, and events
- Organised in-store promotions with retailers to drive circulation and foot traffic
- Planned and executed Ingede roadshows and strategic event sponsorships
- Ensured pre- and post-event editorial coverage for all activations
- Served as brand ambassador for Ingede newspaper
Marketing & Promotions Coordinator at Lethulwazi & Zinosa Productions (2014-04 – 2014-05)
Stage production: Have We Been Heard — ICC Durban. Sponsors: Mnet/Mzansi Magic, Gagasi FM, Isolezwe, KZN Community Radio Stations, Premier's Office, eThekwini Municipality.
- Managed sponsorship budget and media scheduling across print, electronic, and community radio
- Coordinated promotional roadshows to drive ticket sales and public awareness
- Handled flight and accommodation logistics for cast and celebrity talent
- Recruited and trained promoter staff; managed ticket sales operations
- Coordinated media launch, branding, press pack, and goodie bag
- Ensured all sponsor commitments were honoured across all promotional communications
Marketing & Promotions Officer at ILanga Newspaper (2012-01 – 2014-03)
- Devised and coordinated promotional campaigns, roadshows, and events for one of South Africa's leading isiZulu-language newspapers
- Identified and implemented strategic event sponsorships and CSI drives
- Organised in-store promotions with retailers to increase newspaper circulation and foot traffic
- Managed school tours, school programmes, and reader query channels
- Ensured editorial coverage pre- and post-marketing initiatives
- Submitted weekly performance reports to the Commercial Manager
- Safeguarded all company branding; served as official brand ambassador
Customer Service Executive at Avis Fleet Services (2008-03 – 2010-07)
- Managed client accounts and queries relating to leased and fleet vehicles
- Drafted quotations for prospective clients; calculated fleet reassessments and settlements
- Advised clients on optimal fleet management solutions
- Compiled and submitted monthly vehicle schedules to fleet managers
- Organised year-end client functions and recorded meeting minutes
