KAM (Key Accounts Manager) - SMD Technologies - Johannesburg, South Africa
(2025-03 - 2025-12)
Responsible for the whole South African Market as Key Accounts, Major Groups, Buying Houses, Distributors, Redistributors, Dealers and Retailers.
- Developed Buying Houses, redistribution, dealer and retailers
- Average Business grown year to year between 30% - 35% per month
- 80% overachieved monthly targets, except when stock scarcities occurred due to global market demands rising beyond expectations
Vice President - Roshni Enterprises - Johannesburg, South Africa
(2017-09 - 2025-03)
Developed the business and brand for In-House & branded Consumer Electronics, Home Appliances, Air conditioners and cooling systems, MultiMedia and Electrical business with brands including Pioneer, Sony, JVC, Philips, Panasonic, Sanyo, Hitachi, Sharp, Carrier and Toshiba in Southern Africa.
- Develop the business and brand for In-House & branded Consumer Electronics, Home Appliances, Air conditioners and cooling systems, MultiMedia and Electrical business, a few brands to mention(Pioneer, Sony, JVC, Philips, Panasonic, Sanyo,Hitachi,Sharp,Carrier and Toshiba) with the array of product lines and products in Southern Africa; appointing significant distributors in the African continent. Established new markets in African countries like Swaziland, Botswana, Zimbabwe, Nigeria, Kenya, Ugan
- Assisted in mapping customers requirements; implementing and transitioning; customising processes in line with the guidelines specified by the customer especially, in the Air Conditioners product line (Window and Split Air Conditioners)
- Attained USD 2 million turnover to USD 7 million in a year
- Drove portfolio growth from a National Sales Manager position to Business Head Consumer Electronics, Appliances and Optical Media
- Define and oversee sales staff compensation and incentive programs to motivate the sales team to achieve their sales targets
- Define and coordinate targets to enable staff to achieve their potential and support company sales objectives
- Manage customer expectations and contribute to a high level of customer satisfaction
- Define sales processes to drive desired sales outcomes and identify improvements where and when required
- Planned and implemented place infrastructure and systems to support the success of the sales function
- Provide detailed and accurate sales forecasting
- Compile information and data related to customer and prospect interactions
- Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions
- Work closely with the marketing function to establish successful support, channel and partner programs
- Manage key customer relationships and participate in closing strategic opportunities
- Travel for in-person meetings with customers and partners to develop key relationships
- New market penetration/market share
S.E. Asia Country Head S.E. Asia Countries - UIL - Gurgaon, Haryana, India
(2012-09 - 2017-07)
Managed profit center operations and business development across South East Asian countries, Latin America and Europe.
- Played key role in designing Product Packaging across the complete Product Lines
- Formulated various techniques for enhancing Sales and Sourcing process operations, optimising resource and capacity utilisation, escalating operational efficiencies across assignments
- Developed secondary data & strategy to launch and expand in the various S.E. Asian countries; Latin America and Europe
- Contributed in developing procedures, service standards for Business Excellence in International Sales
- Develop plans and strategies for developing business and achieving the company's sales goals
- Create a culture of success and ongoing business and goal achievement
- Manage the sales teams, operations and resources to deliver profitable growth
- Manage the annual and quarterly budgets
- Planning and Implementation of optimal sales force structure
- Hiring and developing sales staff
- Define and oversee sales staff compensation and incentive programs to motivate the sales team to achieve their sales targets
- Defined and coordinated targets to enable staff to achieve their potential and support company sales objectives
- Managed customer expectations and contributed to a high level of customer satisfaction
- Defined sales processes to drive desired sales outcomes and identify improvements where and when required
- Planned and implemented place infrastructure and systems to support the success of the sales function
- Provide detailed and accurate sales forecasting
- Compiled information and data related to customer and prospect interactions
- Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions
- Work closely with the marketing function to establish successful support, channel and partner programs
- Manage key customer relationships and participate in closing strategic opportunities
- Travel for in-person meetings with customers and partners to develop key relationship
National Sales Manager - TRIN Marketing - Johannesburg, South Africa
(2002-11 - 2006-07)
Formulated strategic matrix and managed sales and marketing operations across product lines with emphasis on air conditioners business.
- Formulated complete Strategic Matrix and achieved the Targets and completion of all projects as envisaged by the organization
- Improved the branding and brand awareness through various ATL and BTL marketing activities as per the vision and plans of organization across the product line with specific emphasis on the air conditioners business across all vertices
- Contributed in successfully implementing online Data Management System and effective Communication system between Purchase, vendor and Sales team
- Proficiently implemented a Methodology Training of the complete Sales and Marketing personnel's to achieve the Teams goals and commitments
- Bagged turnover of USD 5 Mn and developed significant growth with limited resources available to enhance the Business
Regional Sales Manager - ELAN S.A. Pty. Ltd. - Johannesburg, South Africa
(2001-05 - 2002-10)
Achieved par-excellence performance and was awarded with a performance enhanced bonus for exceeding expectations in less than 2 years.
- Achieved par-excellence performance from the company's expectations in a short period of 17 months; awarded with a performance enhanced bonus for having achieved the same is less than 2 years as was originally drafted and planned
- Provided efforts in setting up and streamlining the Business Matrix to achieve peak performance from each individual contributing to the organizational vision and goals
- Successfully built a go-to-market strategy and corporate sales plan
- Successfully built and growing a channel
- Successfully selling to(buyer/group)
- Successfully closing figure deals
- Successful monitoring and evaluating sales rep progress against stated expectations, in addition to aligning and changing behaviour with performance expectations
- Successfully managed a team of salespeople
- Experience managing key customer relationships and closing strategic opportunities
- Successfully utilized a CRM to manage team sales tasks, pipeline, and closing data
- Successfully build and managed territories (including geography if necessary)
- Experienced in providing status reports with market and customer feedback to the corporate leadership team
- Demonstrated ability in all aspects of sales leadership
- Successfully generated annual sales revenues of USD 250 Million
Deputy General Manager - WG Electronics - Johannesburg, South Africa
(1997-01 - 2001-05)
Managed sales operations and achieved significant cost efficiency and business growth across the African continent.
- Achieved with a help of a local tie-up for assembly in Botswana and saved up to USD 0.5 million by achieving cost efficiency on the products being assembles and distributed across the African continent
- Developed and catered to over 20 OEM brands over a span of 4 years; establishing a benchmark for many organizations in foray of the similar business module in the country. Air conditioners and cooling systems as prime focus launched and introduced the same across the African continent
- Grew annual turnover of USD 200 million
- Contributed in successfully implementing online Data Management System and effective Communication system between Purchase, vendor and Sales team
- Proficiently implemented a Methodology Training of the complete Sales and Marketing personnel's to achieve the Teams goals and commitments
- Manage the sales teams, operations and resources to deliver profitable growth
- Manage the annual and quarterly budgets
- Planning and Implementation of optimal sales force structure
Resident Country Manager - Jumbo Electronics Co. Ltd. - Dubai, Sharjah, UAE
(1992-05 - 1996-12)
Proficiently generated annual turnover of USD 300 million, the highest achievement compared to all previous business heads in the region. Received Highest Regional Sales Award in Sharjah in 1995-96.
- Proficiently generated annual turnover of USD 300 million (An achievement which overwhelmed all previous performances and achievements compared to all previous business heads that managed business in the region
- Received Highest Regional Sales Award in Sharjah in the year '95 -'96; enhanced the Sales and Turnover with the argument of Air conditioners and created an in-house brand of Supra air conditioners, initially the window types and as stage 2 of the project in split air conditioners
- Merit of achieving the highest revenues generated in all the regions managed in posting to the various emirates
- Spearheaded International Marketing and Business Development Operations; developing new business in virgin potential markets by appointing distributors
- Restoring profitability, producing higher-than-market revenue gains, winning market share in strategic and emerging international regions, and delivering double-digit EBITA growth
- Developing and appointing new business partners to expand product reach in the market
- Building & maintaining relations with clients, generating business from the existing accounts, achieving profitability and increased sales growth
