Communications Specialists at Pearl Valley Golf & Country Estate Homeowners Association (2022-05 – Present)
- Act as the primary point of contact for homeowners, addressing inquiries, concerns, and feedback promptly and professionally
- Compile, design, and distribute weekly newsletters, formal HOA notices, and WhatsApp updates featuring estate news, maintenance schedules, community events, and governance matters
- Coordinate and manage shared communication initiatives with Val de Vie HOA, including Security Committee newsletters and joint resident notices
- Develop and implement emergency communication plans to ensure timely, accurate, and transparent updates to residents
- Oversee and maintain the HOA's website, ensuring all content remains current and relevant
- Compile and manage email marketing agreements, liaising with third-party advertisers for inclusion in Weekly Newsletters
- Plan, organise, and execute HOA events including Annual and Special General Meetings (AGMs/SGMs), townhall meetings, community days, and social gatherings
- Source, negotiate, and liaise with service providers (venues, catering, audio-visual, and technical support) to ensure cost-effective and high-quality service delivery
- Oversee all event logistics including venue setup, seating, registration, signage, equipment, and technical requirements for both in-person and virtual events (e.g., via Lumi Technologies)
- Draft and distribute event notices, invitations, RSVP reminders, and post-event updates through Newsletters, WhatsApp broadcasts, and the HOA website
- Work closely with internal departments to ensure operational readiness and adherence to Estate protocols during events
- Manage attendee registration and voting proxies (where applicable), ensuring quorum requirements and accurate record-keeping
- Facilitate virtual and online participation through digital tools, ensuring residents' accessibility and engagement regardless of location
- Prepare Chairman's presentations, meeting agendas, and support materials; record accurate minutes; and compile post-meeting reports for trustees and external auditors
- Develop and design content to support communication materials across multiple platforms
- Ensure all internal and external communications align with the HOA's brand identity, tone, and visual standards (e.g., email signatures, letterheads, and ad-hoc branded signage)
- Implement and monitor feedback channels (e.g., resident surveys) to gauge community sentiment and inform communication strategies
- Provide regular updates to the Estate Manager and Board of Trustees on communication activities, engagement metrics, and areas for improvement
- Maintain up-to-date communication databases across all platforms, reflecting ownership changes and monthly tenant movements on and off the Estate
Marketing Content Creator & Coordinator at Club Travel Group (2019-02 – 2019-07)
Reason for Leaving: Desired a more diverse and integrated marketing role that offered broader exposure across multiple marketing disciplines, rather than focusing on a marketing function.
- Research, write, and publish engaging articles, press releases, and ad-hoc content pieces for both internal and external audiences, ensuring consistent tone and alignment with the brand's communication objectives
- Conceptualise, plan, and execute annual and ad-hoc marketing campaigns, including budgeting, creative direction, stakeholder coordination, and post-campaign analysis to measure engagement and ROI
- Oversee intranet content strategy, creation, and regular updates to enhance employee engagement, streamline internal information sharing, and strengthen organizational culture
- Develop and implement targeted social media strategies across multiple platforms to increase brand visibility, audience engagement, and follower growth through curated content, community management, and performance tracking
- Create, edit, and distribute internal communications, ensuring key organizational messages are clearly and effectively delivered to all stakeholders
- Manage promotional stock control and provide strategic and administrative support for the Club Cares initiatives, ensuring accurate reporting, resource management, and alignment with corporate social responsibility goals
- Plan, coordinate, and manage corporate and community events from concept development to execution, including logistics, vendor liaison, guest communication, and on-the-day coordination to ensure seamless delivery
Marketing and Public Relations Specialist at Elsumo Pty Ltd (2019-10 – 2021-11)
Reason for leaving: Retrenchment due to COVID financial implications.
- Plan, schedule, and manage all marketing, advertising, and promotional activities on a regional level, ensuring alignment with overall brand strategy and business objectives
- Negotiate and liaise with third-party marketing and creative agencies. Coordinate external service providers, oversee deliverables, and ensure the quality and timely execution of all marketing materials and campaigns
- Design, build, and maintain the company's social media presence across all platforms. Manage paid and organic campaigns, monitor engagement metrics, and prepare regular performance reports
- Oversee website content updates, digital tools, and online brand presence to drive visibility and user engagement
- Prepare, design, and compile online and print marketing campaigns from concept to delivery. Ensure messaging consistency, visual quality, and adherence to brand guidelines across all channels
- Create and manage a wide range of marketing materials, including brochures, newsletters, presentations, signage, and digital assets, providing creative and design support to other departments as needed
- Maintain and enforce the company's corporate identity across all communication channels and materials to ensure brand consistency and recognition
- Provide strategic input on the creative development of promotional materials, website content, advertisements, and multimedia projects to enhance brand positioning and audience engagement
- Contribute to marketing budget creation and monitor campaign spend against budget allocations. Maintain accurate financial records and ensure all marketing investments deliver measurable ROI
- Track and analyse the effectiveness of marketing campaigns, preparing detailed reports and insights for senior management to inform future strategy and decision-making
- Organise and oversee the company's participation in national trade shows, conferences, festivals, and other industry events, including planning, logistics, vendor coordination, and on-site brand representation
- Manage both internal and external communications to ensure brand consistency, stakeholder engagement, and timely dissemination of key information
PR Assistant at WastePlan - Waste Management and Recycling Services (2016-08 – 2018-03)
Reason for Leaving: No opportunity for internal promotion; position and department were made redundant following the PR Manager's resignation.
- Planned, developed, and implemented national PR strategies to enhance brand visibility and stakeholder engagement
- Developed and managed social media strategies across multiple platforms, ensuring consistent messaging and audience engagement
- Collaborated with colleagues and senior management on internal communication initiatives
- Acted as primary liaison for media, individuals, and external organizations; handled inquiries and maintained strong media relations
- Researched, wrote, and distributed press releases to targeted media outlets
- Authored in-house newsletters, speeches, articles, and Annual Board Reports
- Devised and coordinated photo opportunities to maximize publicity impact
- Planned and managed events, including exhibitions, golf days, interdepartmental events, and external awareness campaigns (e.g., Sasol Solar Challenge, Cape Epic, Sanlam Cape Town Marathon)
- Maintained and updated content on the organization's website and social media platforms
- Identified, sourced, and managed speaking and sponsorship opportunities
- Commissioned market research to inform strategic decisions
- Managed the archive of newspaper clippings and relevant media coverage
- Coordinated City of Cape Town (CoCT) tender processes, working closely with the CoCT Communications Manager and submitting monthly compliance reports
Front of House and Communications Coordinator at Wellington Wines Pty Ltd (2018-03 – 2018-09)
Reason for Leaving: Contract position (not permanent).
- Oversaw team scheduling, task allocation, and performance management to optimize operational efficiency, maintain high service standards, and ensure team alignment with organizational objectives
- Actively drove both online and walk-in sales through customer engagement, product knowledge, and personalized support
- Provided administrative assistance to the National Sales and Marketing Manager, ensuring alignment with national marketing and sales budgets
- Managed the customer experience and feedback program, maintaining an accurate and up-to-date customer database
- Conducted proactive follow-ups with ad hoc customers to assess satisfaction, resolve issues, and drive continuous service improvement
- Facilitated effective internal communication by keeping stakeholders informed of relevant news, initiatives, and events, promoting transparency, alignment, and employee engagement
- Collaborated with the PR consultant to manage social media channels and external communications, ensuring a strong online presence that aligns with brand objectives and enhances public perception
- Built and maintained comprehensive databases of suppliers, media contacts, and customers
- Developed marketing materials in line with strategic marketing plans and initiated targeted promotional campaigns, trade shows, and events
- Provided detailed monthly reporting on marketing expenses and measurable ROI
- Fully responsible for end-to-end event coordination, including planning, budgeting, vendor bookings, marketing, execution, and post-event evaluation
- Focused on delivering high-quality events that attracted guests, enhanced brand visibility, and boosted sales performance
