Ridhwaan Saloojee

I offer over 17 years of experience in marketing, with 8 years in management, overseeing my own portfolios and fostering strong relationships with key business stakeholders. I have exceptional project management skills, a keen eye for detail, and a proven ability to drive strategic initiatives. My hands-on experience has provided me with a well-rounded skill set, allowing me to manage complex projects, lead cross-functional teams, and deliver impactful marketing solutions.

Product Marketing Manager • Old Mutual Protect at Old Mutual (2023-09 – Present)

• Develop and own product collateral to effectively communicate value propositions to advisers and customers.
• Create and implement targeted campaigns for both adviser and customer audiences.
• Adviser Enablement: Collaborate with the distribution marketing team and intermediary channel leadership to provide advisers with the tools, events, activations, and collateral necessary to drive sales.
• Oversee and enhance adviser and customer journeys, ensuring impactful and seamless experiences.
• Manage and curate all content, ensuring strict adherence to brand standards and strategic goals.
• Lead a high-performing team responsible for digital design, content creation, and campaign execution.
• Foster and maintain strong relationships with internal teams and external stakeholders.
• Conduct comprehensive data analysis and segmentation to optimise targeting and campaign outcomes.
• Measure campaign effectiveness through in-depth performance analysis and detailed reporting.
• Collaborate with agencies and designers, delivering creative solutions aligned with objectives.
• Stay ahead of the curve by monitoring and interpreting market trends, and refining marketing strategies accordingly.
• Manage the annual budget, ensuring optimal allocation of resources for maximum impact.
• Oversee multiple initiatives through effective project management techniques.
• Act as a pivotal leader, influencing and motivating teams and stakeholders to achieve shared goals.

Brand Manager at Old Mutual (2022-07 – 2023-08)

I manage 2 portfolios where I am placed as the marketing manager for these areas.

Brand Manager - Old Mutual Home Loans at Old Mutual (2022-07 – 2023-08)

• Spearheaded marketing planning and execution to drive brand visibility and product awareness.
• Contribute to strategic planning and product development initiatives.
• Build and maintain a robust market presence for Old Mutual Home Loans.
• Cultivate and strengthen relationships with internal and external stakeholders.
• Develop comprehensive campaign briefs and oversee debriefing sessions.
• Create compelling product collateral and adviser aids to support sales efforts.
• Champion awareness of the Old Mutual brand across all relevant platforms.

Digital Adoption Marketing Manager at Old Mutual (2022-07 – 2023-08)

• Drive awareness and adoption of Old Mutual's digital channels through strategic marketing initiatives.
• Provide strategic input into the growth and development of digital products.
• Design and execute end-to-end marketing campaigns to meet business objectives.
• Collaborate with Business Units to set and negotiate digital performance targets.
• Develop and implement campaign plans aligned with Business Unit goals.
• Create detailed marketing briefs and guide the creative process from concept to execution.
• Strengthen relationships with key stakeholders, fostering collaboration and alignment.

Marketing Campaign Manager • Old Mutual Rewards at Old Mutual (2016-10 – 2022-06)

• Develop and own the Rewards campaign and communication strategy to drive engagement and loyalty.
• Design and oversee customer journeys to ensure seamless and impactful customer experiences.
• Manage and curate all Rewards digital content, ensuring alignment with brand standards and goals.
• Lead and execute digital design, content creation, and campaigns for the Rewards program.
• Build and nurture strong relationships with both internal teams and external stakeholders.
• Perform in-depth data analysis and segmentation to optimise campaigns and customer targeting.
• Analyse and report on campaign performance to measure effectiveness and inform future strategies.
• Brief and collaborate with agencies and designers to deliver high-quality creative outputs.
• Monitor and interpret market trends to identify opportunities and refine marketing approaches.

Marketing Coordinator at FNB - eBucks (2011-07 – 2016-09)

• Manage campaign calendar and deadlines
• Manage campaign operational aspect
• Manage campaign proposals
• Review campaign pricing business proposals
• Complete business proposals
• Review and report on campaign performance
• Analyse product performance
• Liaise with various marketing agencies
• Manage the CRM process
• Liaise with partners regarding all marketing elated elements
• Briefing Agencies and designers
• Negotiate with agencies regarding rates and briefs
• Analyse market trends
• Relationship management
• Data analysis and segmentation

Merchandise consultant at FNB - eBucks (2009-07 – 2011-06)

• Develop and maintain good business with Suppliers
• Maintain operational efficiency in merchandising
• Identify new opportunities for merchandising Business development
• Report compilation
• Responsible for strategic and tactical implementation of all Purchasing activities
• Develops purchasing strategies and identifies means and methods for carrying out those strategies.
• Identifies suppliers, analyses capabilities and selects vendors.
• Determines prices, terms and conditions for goods and services with support off the head off department
• Reviews and approves purchase requisitions, purchase orders.
• Supplier Negotiations (Pricing, Accounts, Product)

Contact Centre Agent at eBucks (2007-03 – 2009-07)

• In/outbound Customer service agent
• Identification of fraud and escalation
• Updating team stats
• Respond to email queries that have been via the eBucks website
• 2IC to Team Leader

PGDip in Management Practice – Henley Business School

Certification in Certified Scrum Product Owner® – Scrum Alliance®

Certificate in Management Development Program – GIBS

B.Comm in Marketing – MANCOSA

Certificate in Retail Marketing and Merchandising – UNISA