Marketing and Communications Manager - GPT Renewables
(2024-08 - 2026-06)
Directed sector-based marketing strategy for renewable energy expansion, aligning targeted market segmentation with exhibition and event execution across Africa and the Middle East.
- Developed and executed sector-based marketing strategies aligned to renewable energy solutions across mining, construction, telecoms, and infrastructure sectors
- Planned and delivered targeted international exhibitions and trade activations across Africa and the Middle East, driving market penetration and sector-specific engagement
- Built and managed lead generation pipelines through strategic event participation, campaigns, and targeted industry outreach
- Conducted post-event reporting and lead analysis, extracting actionable insights to maximise conversion opportunities and inform future strategy
- Led PR and communications strategy, including editorial placements, media partnerships, advertorial campaigns, and pre-event publication releases aligned to sponsorships and exhibitions
- Established and maintained sector-specific databases to support targeted marketing, audience segmentation, and campaign effectiveness
- Developed quarterly marketing plans, campaign calendars, and structured rollout strategies aligned to business objectives and market expansion goals
- Conducted market research and segmentation analysis to refine positioning and translate technical renewable solutions into clear, market-relevant value propositions
- Managed integrated marketing campaigns across digital, social media (LinkedIn primary), and on-site activations
- Conducted brand auditing and performance analysis, using insights from paid media, campaign analytics, and post-event reporting to refine messaging, optimise targeting, and improve overall marketing effectiveness
- Delivered cost-efficient marketing solutions, optimising budgets through strategic sourcing, alternative branding approaches, and agile content production
- Directed content creation and product marketing assets, including photo shoots, installation videos, brochures, and modular sales collateral aligned to evolving product offerings
- Ensured consistent brand positioning and messaging across technical and commercial audiences
Sales and Marketing Specialist - GWM / SVOLT
(2023-04 - 2024-07)
Executed strategic, sector-focused marketing initiatives across renewables, driving brand visibility and engagement through major industry events, including an EXSA award-winning exhibition stand.
- Developed and implemented a new brand strategy framework for GWM Motors' battery manufacturing division, shaping market positioning across Africa and the Middle East
- Led the conceptualisation of brand messaging for SVOLT, translating complex energy storage solutions into clear, market-relevant value propositions
- Planned and delivered international exhibitions and trade activations across Africa and the Middle East, aligning participation with targeted industry segments
- Built and managed lead generation pipelines through events, campaigns, and targeted outreach
- Developed quarterly marketing plans, campaign calendars, and structured rollout strategies
- Conducted market research and segmentation analysis to refine positioning of renewable energy solutions
- Managed integrated campaigns across digital, social media, and on-site activations
- Ensured consistent brand positioning across technical and commercial audiences
- Developed and executed offline marketing strategies through partnered events at reseller outlets, strengthening brand presence and driving customer engagement
Marketing Coordinator - Inscape Education
(2019-01 - 2022-03)
Led a team of 22 representatives while supporting national campaigns and student engagement strategies.
- Managed digital marketing campaigns, content development, and social media platforms
- Coordinated events, activations, and virtual campaigns
- Analysed campaign performance and optimised execution
- Supported brand positioning and student acquisition initiatives
- Selected as a backup national event host, demonstrating strong communication capability
- Collaborated across departments to align marketing with organisational goals
Marketing Consultant - Independent & Contract-Based
(2013-01 - 2023-04)
Delivered strategic marketing, brand positioning, and campaign execution across multiple industries, with a focus on sector-aligned solutions, experience design, and operational efficiency. Clients include: Dahua Technology (South Africa), StarHub Energy, Company Wellness Solutions, Torre - Parts & Components, SupportRoom (UK) and Maxima Global Holdings.
- Led brand positioning and experience strategy across technology and industrial environments, aligning product messaging to sector-specific applications and customer journeys
- Dahua South Africa Experience Centre (Showroom), a flagship project focusing on product interaction, immersive branding, and application-based environments
- Designed customer experience journeys and product environments based on real-world use cases to strengthen engagement and understanding of technical solutions
- Supported product marketing and campaign execution, aligning communication to targeted audiences across commercial and industrial sectors
- Ensured brand consistency and engagement on and offline through exhibition and activation strategies
- Market research and sector-based audience segmentation
- Campaign planning aligned to product positioning and commercial objectives
- Brand development and go-to-market execution
- Event, exhibition, and experience-led marketing
- Digital marketing, content creation, and multi-channel communication
- Marketing operations, reporting, and process optimisation
- Restructured marketing functions into more efficient, process-driven environments, improving internal alignment and execution quality
- Implemented campaign planning frameworks, reporting structures, and workflow systems to support consistent delivery and performance tracking
- Develop structured marketing calendars and rollout plans aligned with business goals
- Delivered Company Wellness Solutions initiatives, supporting internal communication, brand alignment, and organisational engagement
