Roedolf Botha
External Sales Representative
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About
Results-driven External Sales Representative with over 26 years of extensive experience in mining and industrial sales. Proven expertise in business development, key account management, customer relationship management (CRM), territory management, technical sales, contract negotiations, and client relationship management. Consistently achieved sales targets while delivering exceptional technical product support and building long-term customer partnerships.
Seeking to leverage deep industry knowledge and proven sales performance to drive revenue growth.
Experience
Area Representative - NORDBAK (HENKEL) - Kathu
(2007-08 - 2026-07)
- Managed regional sales operations and key customer accounts across the Northern Cape in mining, engineering companies and private sector.
- Developed new business opportunities through cold calling, networking, and market analysis
- Prepared detailed quotations and negotiated contracts and pricing with mining and industrial clients
- Conducted regular customer visits, planned weekly routes, and maintained strong client relationships
- Managed CRM records and sales pipelines to ensure accurate forecasting and reporting
- Provided technical product support and demonstrations for industrial adhesives, sealants, and surface treatment solutions
- Consistently achieved and exceeded monthly sales targets and gross profit objectives
- Collaborated with internal teams to resolve customer back orders and ensure timely delivery
- Assisted clients with problem solving and recommended the right product.
- Followed up on completed jobs to ensure customer satisfaction
Area Representative - K&D MINING SUPPLIES - Rustenburg
(1999-01 - 2006-12)
- Managed regional sales for mining supplies across the Rustenburg platinum belt
- Developed and maintained long-term customer relationships with mining houses and contractors
- Generated new business through proactive lead generation and territory expansion
- Prepared competitive quotations and negotiated pricing and contractual terms
- Provided technical support and product recommendations tailored to client operational needs
- Achieved sales targets while ensuring high levels of customer satisfaction and retention
Sales Representative - Trentyre Rustenburg - Rustenburg
(2004-01 - 2006-12)
Servicing and calling on same area
Sales Representative - NORDBAK - Northwest
(2003-01 - 2004-12)
Servicing same area Northwest and surrounding area
Sales Representative - K&D Mining Supplies - Rustenberg
(2000-01 - 2002-12)
Servicing all mines in Northwest and surrounding areas
Senior Receiving Clerk - Government Garage Pretoria - Pretoria
(1988-01 - 1989-12)
Compulsory Call Up - Army
(1989-01 - 2000-06)
Government garage closed its doors permanently
Education
Grade 12 - Matric - Frans du Toit High School (1993-12)
