Samantha Vine

Commercially minded Fashion Buyer Assistant and Shoot Coordinator with a Bachelor of Arts in Applied Fashion Retail from FEDISA and hands-on experience across fashion buying, e-commerce and product development. Experienced in range building, trend and competitor research, trade analysis, supplier coordination, purchase orders and product launches, with additional responsibility for coordinating seasonal fashion shoots from sample management through to execution. Combines a strong product eye with an understanding of customer behaviour and commercial performance.

Fashion Buyer Assistant & Shoot Co-ordinator - ME&B - Cape Town

(2026)

• Support seasonal range building and product selection across multiple womenswear categories, balancing trend direction, customer demand and commercial performance.
• Analyse weekly trade performance across categories, identifying best and underperforming products and using insights to support future buying decisions.
• Conduct competitor, market and trend research to identify emerging product, colour, silhouette and styling opportunities.
• Assist with product costing, margin analysis, pricing and supplier negotiations.
• Raise and manage purchase orders, product information, barcodes and style data through CIN7/DEAR.
• Liaise with local and international suppliers regarding sampling, costing, product development, order quantities and delivery timelines.
• Coordinate product samples and critical deadlines across the buying, production and creative teams.
• Support seasonal range planning and maintain buying plans as products progress from concept through to delivery.
• Coordinate seasonal fashion shoots, including sample tracking, style-up preparation, shoot readiness and communication between buying, production and creative teams.
• Work closely with planning, merchandising, e-commerce and creative teams to support successful product launches.

E-commerce Product Owner - ME&B - Cape Town

(2024-11 - 2025-12)

• Managed and maintained the online store, ensuring accurate product uploads and merchandising
• Oversaw product descriptions, pricing, and visual presentation
• Analysed website performance and customer behaviour to improve conversions
• Optimised online product assortment and user experience

Bachelor of Arts - Applied Fashion Retail - Fedisa Fashion School (2021 - 2024)

IEB National Senior Certificate Bachelor’s Pass - Our Lady of Fatima, Dominican Convent School (2020 - 2020)