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Sameer Holdman

Sameer Holdman

Engineer - Project Manager - Entrepreneur

Talent
Cape TownMember since July 27, 2026
Project ManagerRefrigerationHVACMEPHVACRTechnical Sales
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Project ManagerRefrigerationHVACMEPHVACR

About

+25 years engineering with Specialization in Refrigeration, HVAC, MEP & Energy Solutions including Design & Project Management & Team Building. Leading from the front and fully adept for Turnkey & EPCM projects → from concept to handover with client.

Experience

Chief Technology Officer (CTO) at API Energy Middle East (2023-01 – Present)

Working with the founder to build, develop and scale the business.

  • Activities include strategy, Head of Department (HOD), Technical Sales Manager, BDM, Project Manager, Operation Manager, Design Engineer, etc.
  • Established the refrigeration business unit within the organization structure.
  • Strengthening the overall project team for stronger works execution and SLA's/AMC's.
  • Develop regional JV Partners for the engineering products & technical solutions.

Principal Engineer / Owner at ICEberg FZE (2018-01 – 2024-12)

Technical Advisor, Engineering Consultant, Project Manager & Energy Partner.

  • Project feasibility studies, concept designs, building / factory energy audits, sales pitch, engineering calculations, technical specifications, CAD & PFD's / P&ID's, SOP's / KPI's
  • Aligned to an AbuDhabi architectural firm "Ideal Design and Engineering Consulting" for professional services of consultancy, project management, client representative, etc.
  • Small contractor support (i.e. key strategic partnerships) for Design-Build projects.

Project Manager (PM) at ADEAREST (aka GEA Refrigeration) (2010-01 – 2018-12)

Successfully managed +32 projects (value $40mill) to as PM in UAE/KSA.

  • I lead, direct, manage and coordinate multiple disciplinary project teams from the sales kickoff to clients signature for handover.
  • A critical path project management approach, including the core team manpower assignment & technical risk management.
  • Created the internal PMO within Adearest to strengthen projects, data analysis, operational improvement and post project scoring by client. (Lead from 2014-2017).

Associate / Senior Engineer at WSP Refrigeration / WSP Consulting Engineers SA (2005-01 – 2010-12)

Successfully completed +70 HVAC&R consultant technical designs & calculations for MEA region for commercial and industrial projects (ie. Bid-Build format).

  • Promote to Associate in 2009.
  • Budget estimates → concept design → engineering calculation with detailed specification with drawings → Tender adjudication for "apple to apples" comparison.
  • Oversee of Durban office refrigeration team during 2009/10, with frequent bi-weekly traveling approximately 1500km away.

QAA Engineer at Volkswagen South Africa (2002-01 – 2005-12)

Graduate Engineer assigned to Quality Assurance Analyst department on VWSA Leadership program.

  • Root cause analysis of vehicle warranty components for the VW Polo & VW Golf.

Education

BSc(ENG) in Electro Mechanical – University of Cape Town (2001-12)

Skills

Engineer - Project Manager - Entrepreneur

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