Samim Atif

have been working with Taj Hotels in Africa since December 2018. I have become a crucial member of the Revenue generating team for Both Hotels, working on initiatives that have increased our productivity and improved our results.

During this period, I have worked hard sincerely, and have put my best efforts to perform at the level expected from me.

Taj Cape Town 

• I have worked as acting DOR for Taj Cape Town during Dec 2018 to May 2019 (06 months ) – I made sure we continue with our Revenue generation philosophy & activities until we find suitable Director of revenue for the hotel during this time we increased our market share, DO Revenue was hired in CT during Mid-May ( and I took charge of Taj lusaka as Revenue manager However till date I do work for Taj CT for revenue & Ecommerce Manager 
• We had 72% PMS bookings that time as we used Ideas system for pricing displacement/ optimisation and focus on conversion for both series and group business.
• I have also been representing our hotel at sales & marketing workshops at Johannesburg
• During this time several SOPS have been designs by me to support both reservations and front office department 
• During my time STR was rank 1
• YTD rooms 2.8 m Above budget
• YTD Total Rev – 3 m above budget
• YTD Occupancy – grew by 23%

• I took charge of Taj Zambia in May 2019 as Revenue Manager 
• Before covid we were in line with Budgets YTD as on March 2020as we revived our pricing strategy in both online and offline segments which helped us with growth
• 2019 – signing up for hotels beds which we never had before 
• Rerontracting with south African airways crew -commercial session making 
• I have been assisting sales team in lusaka between Dec 2020 to September 2022 ( as we were in search of new sales & marketing head ) 
• All the RFPS, Lanyon, Events, Marketing and business plan were done by me. 
• I am part of quarterly board meetings with Tata Africa, and it is my responsibility that I prepare presentation with high-level commentary for Total Revenue 
• I have been doing weekly sales calls for Taj lusaka over phone and contracting potential clients. 
• I have been recontracting with epicure program and relooking all pros on cons time to time. 
• Current FY – we are in line with financial budget and focus is exceed budgets next quarter.
• During my time STR for the period RGI was 81 ( Pre Covid)

Working With Taj Hotels Africa as Revenue Manager

Commerce Graduate & Hospitality Diploma