Schekina Tshishimbi

Marketing, Communications and Brand Management professional with over four years of experience delivering integrated marketing campaigns, brand activations, retail marketing initiatives and corporate communications across the technology and public sectors. Experienced in executing campaigns across digital and traditional marketing channels, including product launches, point-of-sale (POS) marketing, social media, event marketing and stakeholder communications. Proven track record of delivering commercial and brand results through customer-focused marketing.

Contributed to R3 million in monthly sales through Dress Your Tech campaigns, secured strategic brand partnerships, executed retail marketing initiatives for leading technology brands, and coordinated high-profile communications and events for organisations including SANRAL, PRASA and the ANC. Skilled in campaign management, brand management, retail marketing, stakeholder engagement, content strategy and event execution, with experience building campaigns that strengthen brand visibility, customer engagement and business growth.

Digital Marketing Manager at Digital Planet (2025-01 – Present)

• Led marketing initiatives for the HP Stores in Sandton City and Menlyn Mall (now DP Store), overseeing campaigns for new product launches and retail promotions.
• Co-led Dress Your Tech campaigns, contributing to monthly sales of R3 million through online marketing campaigns.
• Planned and executed integrated marketing campaigns for brands including Apple, Samsung, Huawei, HP, Hisense, Mobicel, TCL and Mecer.
• Secured and managed a collaboration with South African fashion brand Tshepo for the Dress Your Tech campaign.
• Rolled out point-of-sale (POS) marketing materials, including posters, table talkers, window decals, flyers, product launch displays and promotional signage.
• Supported retail campaigns for Digital Planet's partnered Vodacom, Cell C and Telkom stores, promoting new device launches and network offers.
• Worked closely with store managers and sales consultants to gather customer insights, optimise campaign messaging and improve product visibility in-store.
• Supported promotional campaigns and retail activations, including Black Friday campaigns such as the Dress Your Tech birthday campaign featuring a Samsung TV giveaway.
• Executed marketing campaigns for FNB, Telkom, Cell C and African Bank.
• Created content and campaign concepts for TikTok, Instagram, Facebook and LinkedIn to support brand awareness and campaign objectives.

Account Executive at Ankole Brands Communication (2024-02 – 2025-01)

• Managed the planning and execution of integrated communication and event projects for public sector clients, including ANC, SANRAL and PRASA.
• Coordinated the successful delivery of high-profile events, including the SANRAL SAICE National Awards, Infrastructure Africa Conference, PRASA's Nelson Mandela Day campaign and the PRASA Top 200 Forum.
• Supported the planning and execution of presidential and ministerial Imbizos during the 2024 national elections, ensuring seamless coordination between clients, suppliers and internal teams.
• Worked closely with clients to manage project requirements, timelines and deliverables, building strong relationships through consistent communication and reliable execution.
• Coordinated suppliers, delegated project tasks and monitored delivery to ensure projects were completed on time and to a high standard.
• Assisted with event logistics, stakeholder engagement and on-site execution to ensure successful delivery of client campaigns and corporate events.

Marketing Sales Consultant at iStore Sandton City (2022-03 – 2024-02)

• Consistently achieved monthly sales of approximately R820,000 by delivering personalised product recommendations and customer-focused solutions.
• Built and maintained strong relationships with individual and corporate clients, supporting device procurement and long-term account growth.
• Applied consumer behaviour and marketing psychology principles to understand customer needs, overcome objections and improve conversion rates.
• Created tailored device, cellular and service package solutions to meet customer requirements and maximise value.
• Resolved customer queries and concerns through effective product positioning and solution-based selling, contributing to a positive customer experience.
• Served as the store's Marketing Champion, supporting local marketing initiatives, digital campaigns and in-store promotional activities.
• Developed extensive knowledge of the Apple ecosystem and emerging consumer technology, enabling customers to make informed purchasing decisions.

Bachelor of Commerce in Marketing – Varsity College Sandton

Higher Certificate in Business Principles and Practice – Varsity College Sandton

Matric/Senior Certificate – Wendywood High School