Serame Ntsutle

Highly accomplished Sales Representative with over 14 years of proven success in driving revenue growth, executing strategic sales initiatives, and strengthening customer relationships within the FMCG sector at British American Tobacco South Africa. Demonstrates strong expertise in trade marketing, brand activation, and account management. Recognized for consistently exceeding targets, enhancing market presence, and delivering measurable business outcomes.

A disciplined and proactive professional with additional experience in financial advisory and sports facilitation.

Sales Representative at British American Tobacco South Africa (2012-09 – Present)

• Drive sales growth by executing targeted territory strategies
• Promote and sell surgical devices to meet territory sales target
• Support surgeon or teams with product expertise during procedure
• Monitor compotator activities and share market insight
• Manage and expand a portfolio of retail and wholesale accounts
• Ensure optimal product visibility, availability, and compliance across outlets
• Deliver accurate pricing, product knowledge, and promotional insights to customers
• Cultivate strong, long-term relationships to enhance customer loyalty
• Analyze market trends and competitor activities to inform sales decisions
• Exceeded sales targets consistently over a 14+ year period
• Strengthened key account relationships, leading to sustained revenue growth
• Led and executed high-impact brand activations, increasing customer engagement
• Designed and implemented sales activations to elevate brand awareness
• Engaged customers through strategic campaigns, boosting brand loyalty
• Aligned product positioning with customer needs to maximize market impact

Financial Adviser at Old Mutual (Pty) Ltd (2006 – 2010)

• Advised clients on financial planning and wealth management solutions
• Developed tailored strategies to help clients achieve financial goals
• Built and maintained strong client relationships through trust and professionalism
• Promoted and closed sales on financial products
• Enhanced client satisfaction and retention through consultative selling techniques

Facilitator at ITS (Part-Time)

• Facilitated structured training and development programs
• Conducted assessments and provided constructive feedback
• Coordinated and managed sports events and activities
• Promoted health and wellness initiatives within the community
• Recommended effective training and exercise programs

National Diploma in Sport Management & Marketing – Tshwane University of Technology (2001 – 2004)

Matric (Grade 12) – Sasamala Secondary School (1999 – 1999)