Serina Singh

Result-oriented HR Specialist with 14 years of progressive experience in Human Resources and Industrial Relations. Holds a master's degree in industrial relations, BCom in HR Management, and Postgraduate Diploma in Industrial Relations. Proven success in employee relations, talent management, and compliance.

Skilled in strategic HR planning, payroll governance, and union negotiations. Recognized for driving engagement, reducing IR disputes, and implementing training programs that enhance workforce capability.

HR Specialist - Shoprite – Transrite Division

(2023-11)

• Optimised workforce planning by aligning SAP organisational structures with operational needs.
• Reduced time-to-fill for critical positions through targeted internal postings and agency partnerships.
• Strengthened remuneration governance and improved benefits uptake across Medical Aid and Retirement.
• Enhanced training effectiveness via outcome-based e-learning and practical programs.
• Successfully represented the business at CCMA, improving settlement quality and compliance.
• Built a high-performing HR team and launched succession planning initiatives.
• Elevated internal communication and boosted employee engagement through structured campaigns.

HR Assistant - Shoprite – Transrite Division

(2021-09 - 2023-11)

• Filled vacancies faster by streamlining requisitions and onboarding processes.
• Reduced payroll errors with early cut-off checks and exception reporting.
• Improved benefits administration and disciplinary documentation.
• Prepared winning CCMA bundles and strengthened OHS reporting cadence.
• Increased training coverage and automated leave capture in SAP.

HR Specialist - Adfusion Contract Management Service

(2021-04 - 2021-09)

• Strengthened recruitment compliance and improved advert-to-offer process.
• Instituted SAP contractor onboarding controls and stabilised rosters via WFM.
• Delivered reliable HR reporting and cut payroll queries through strict governance.
• Enhanced vendor management and organised training logistics for audit readiness.

HR Specialist - Transrite (Shoprite Division)

(2014-12 - 2021-03)

• Improved recruitment integrity and maintained clean IR records.
• Reduced leave discrepancies and boosted training compliance for driver programs.
• Strengthened payroll accuracy and optimised incentive governance.
• Executed large-scale staff events and enhanced PPE issuance traceability.

HR Specialist - Masterbake

(2010-03 - 2014-07)

• Supported sales growth and strengthened SAP sales/purchasing accuracy.
• Improved stock availability and elevated front-office service.
• Tightened reconciliations and accelerated debt recovery through proactive collections.

Master's degree - Industrial Relations - UKZN

Postgraduate Diploma - Industrial Relations - UKZN

BCom - Human Resources Management - MANCOSA (2022-05-21)

Higher Certificate - Labour Relations - UNISA

Higher Certificate - Managing Training & Development - UNISA (2015-03-12)

Higher Certificate - Human Resources Hiring Practices - UNISA (2013-09-05)

Matriculated - Palmview Secondary