Marketing and Event Manager - SegenSolar
(2020-03 - 2025-04)
- Plan customer events schedule for the year according to the business and manufacturers requirements.
- Manage and reconcile budgets.
- Obtain sponsorship funding from Manufacturers for their events.
- Ensure marketing confirmation is signed with approved budget from manufactures to invoice.
- Send marketing confirmation form from Manufacturers to finance and ensure payments are made timeously.
- Plan events from A-Z according to business requirements, target audience, products and objectives.
- Book venues, accommodation, flights, and car hire. Manage all venues, including catering at SegenSolar's training facilities.
- Send invitations, confirmation of registrations and reminders to customers to ensure high attendance of events.
- Arrange any corporate clothing necessary for staff attending events.
- Arrange logistics of products to venues in various regions.
- Identify event team per event and set out roles and responsibilities.
- Communicate with employees from other departments, i.e. Technical presenter and Sales Presenter required to successfully execute their roles in customer events.
- Ensure that all tasks assigned are completed as planned.
- Always ensure a professional experience for customers and manufacturers.
- Ensure that the event runs smoothly and resolve any problems that might occur on site. Ensure high standards are maintained for every event.
- Hold regular meetings for status reports to ensure that deadlines are met.
- Prepare budgets and ensure adherence to approved budgets.
- Source and negotiate vendors and suppliers.
- Send certificates to attendees after the event.
- Keep track of event attendees and send attendees list to Sales and New Business to follow up on any new leads or Sales.
- Analyse the event's success, prepare reports, and share findings with Senior Management.
- Be the key, strategic contact with marketing agency and suppliers.
- Manage and brief external marketing agency and keep track of status with weekly status meetings.
- Approve artwork from marketing agency.
Marketing, Event and Client Service Manager - Add Magic to Africa
(2016-08 - 2019-11)
- Plan, implement and produce events from A-Z detailed proposals and budgets for events. Concept, timelines, order of events, venue sourcing, suppliers service legal agreements, staff resources, invitations, RSVP management, health & safety speakers/entertainment, audio-visual equipment, catering.
- Market the company products and services to the right target market through print advertising, radio, promotions, events, media.
- Manage concept, artwork design, production, and print.
- Weekly status meeting status meetings with Clients and monthly reports
Marketing & Event Manager for 5 different brands: Landwind SUV, Vigus Double Cab Boarding Bakkie, Carrying SWB & LWB Trucks and XCMG Industrial Moving Equipment - JMC SA (Motor Industry)
(2014-10 - 2016-07)
- Plan and implement JMC SA brands through print advertising, radio, promotions, events, and media.
- Plan marketing and branding objectives for 21 National Dealers
- Manage relationships with all Dealers.
- Prepare detailed monthly and annual budgets.
- Submit detailed monthly reports to China.
- Manage invoice payment for all suppliers.
- Manage all Service Level Agreements all suppliers.
- Oversee creation and delivery of media relations, advertisements, and other marketing materials. Ensuring Ad agency receives specific creative briefs providing direction of design.
- Ensure brand messages are consistent, and that Dealers adhere to Corporate Identity guidelines.
- Development of detailed marketing calendar promotions, outdoor events, and media schedules etc.
- Manage relationship with Ad Agency and all other suppliers' i.e. social media supplier, corporate gifts, production supplier etc.
- Oversee procurement of promotional items for Dealers
- Manage all marketing materials e.g. flyers, flags, banners, brochures etc.
- Detailed proposals and budgets for events. Concept, timelines, order of events, venue sourcing, suppliers service legal agreements, staff resources, invitations, RSVP management, health & safety speakers/entertainment, audio-visual equipment, catering, travel and accommodation arrangements, security, décor etc.
Marketing, Events and Operations Specialist - Cedar Isle Auto Approved BMW Dealer
(2009-01 - 2014-07)
- Managed all Advertising, Marketing & Events
- Product Launches, Golf Days, Ride & Drives, Anti-Hijacking Courses, Run-Flat Tyre Demonstrations, Launches and Social Responsibility
- Developed marketing plan
- Managed Marketing budget
- Managed all advertising planning and implementation
- Ensure that the Dealership met all CI standards as per BMW SA guidelines
- Office automation, IT support and reporting
- Occupational Health and safety
- Maintenance of the Dealership
- Cleaners and Hygiene suppliers and company consumables
- Company security contract and security incidents
- Company insurance and incidents
- Stationery and Groceries
Freelance Consultant - Self – Freelance Consultant – Events Management
(1998-03 - 2008-12)
Various events including Empowercom, BMW events, Coca Cola concerts, Premier Foods Snoop Dogg concerts, Lucas Radebe Benefit Year, Shongololo Mitsubishi Roadshow, BMW South Africa Golf Portfolio, Kyalami Race days, M3CSL Grand Prix incentive, X3 Launch, 1 Series Launch, Auto Africa exhibition, Morgan Paul Advertising Agency, Ikhethelo Event Consultants, Eventualise & David Barritt, Mine Pension Funds Properties (Melrose Arch Project).
- Daytona, BMW Hyde Park Auto Year End Function
- Rolls Royce Launch
- Mutale Property Launch
- Several BMW Dealer Conferences
- Coca Cola: Live on Tour concert: using local artists
- Massive Mix: Metallica Concerts: Coca Cola VIP hospitality for concerts held in Johannesburg, Durban & Cape Town
- Premier Foods: Snoop Dogg concerts: VIP Hospitality – JHB, DBN, CT and JHB again
- Lucas Radebe Benefit Year: 1 Gala Dinner, 1 Music Concert held in Bloemfontein, 2 x Golf Days
- Mitsubishi Roadshow: JHB, DBN & CT
- Coordinated 39 Dealer Golf days at local golf courses resulting in the National Finals held at Sun City over three days. Managed flights, coaches, & accommodation
- Set up Catering, Beverages, Branding and BMW sports clothing for staff.
- Arranged all travel, accommodation and gifts for customers attending the German Grand Prix, Italian Grand Prix and Asian Grand Prix.
- Assisted with launch in Johannesburg, Durban and Cape Town
- Assisted with launch in Johannesburg and Cape Town
- Assisted with the Auto Africa exhibition
- Client meetings, status, brief studio, budgets, events etc.
- Full event management on several projects
- In conjunction with the Communications House, Advertising Agency, Architects and Project Managers
- Positioned the project and created the correct image in the market place
- Implemented a public relations campaign with surrounding residents and retailers
- Involved with creating the correct tenant mix – both retail and corporate
- Handled co-ordination of annual SAPOA (South African Property Association) exhibition for Melrose Arch
- Coordinated press releases to attain maximum media exposure
- Managed budgets
Public Relations Officer - BMW Northcliff Auto
(1992-04 - 1998-02)
- Assisted DP with running the dealership
- Managed client complaints
- Managed annual advertising and promotional activities
- Office Management
- Arrange all travel and accommodation requirements
- Maintenance of all office equipment
- Order and control stationery
- Purchase Groceries
- Manage Security and Cleaning Company
- Ensure all Service Level Agreements with suppliers are met.
