National Sales Manager - Helderberg Spices - Cape Town, South Africa
(2021-06 - 2026-06)
- Lead national sales operations and strategic customer relationships.
- Negotiate listings, pricing and promotional agreements with key retailers.
- Managed regional sales teams and merchandising activities.
- Develop and implement national sales strategies.
- Identify and secure new business opportunities.
- Monitor performance against sales targets and budgets.
- Launched new Brands into market.
- Increased turnover by 40%.
- National listings and Growth of customer base in retail and wholesale.
Self Employed - Owned Own Business - Complete Retail Sales Western Cape - Cape Town, South Africa
(2016-03 - 2021-05)
Had a thriving business with incresasing success. Could not recover after the effects Covid had on the business, as this section of the business trade was severly affected. Which resulted in seeking other employment.
- Supplied a service to the Restaurant trade & bakaries industry.
Regional Key Account Manager - Chill Beverages International Manager - Cape Town, South Africa
(2008-02 - 2016-02)
- Managed key retail and wholesale accounts throughout the Western Cape Garden Route.
- Negotiated with National and regional buyers.
- Managed budgets, forecasts and sales targets.
- Recruited, trained and developed sales teams.
- Coordinated merchandising and promotional activities.
- Established and developed the Garden Route region.
- Ran the Greater Western Cape region with a 55% national sales participation.
- Expanded customer distribution and account penetration.
- Score Energy Drink, Fitch & Leeds and Bashews which are now huge brands.
- Established and managed the Greater Western Cape operation.
General Manager - Equator Beverages - Cape Town, South Africa
(2006-02 - 2008-03)
- Established and managed the Greater Western Cape operation.
Regional Sales Manager - Dew Crisp Farms - Cape Town, South Africa
(1999-01 - 2006-01)
- Managed regional sales and customer relationships.
- Secured listings with major retail groups.
- Develop sales and merchandising teams.
- Supported production and quality systems within HACCP standards.
- Increased customer base from Pick n Pay, Woolworths and McDonald's, to additional listings such as Par, Foodlovers Market and many more.
- As a result for the above mentioned, a second packhouse needed to be built to cope with sales growth.
- I assisted in developing successful 'read-to-eat' prepacked salads- which are still seen on shelves in stores today.
Group Manager - Hyperama Group - Cape Town, South Africa
(1982-07 - 1999-01)
- Progressed through multiple managers' positions, during a 16 year career.
- Managed grocery division: Groceries; Health & Beauty and Wine sections. Managed their Fresh Food division: Perishables; Fruit & Veg; Bakery; Delicatessen and Fish departments.
- I ended up running the total above Food Group division for their largest Hyper Store.
- I had 12 managers and buyers reporting to me, with an additional 238 staff.
- Completed a 2 year Retail Sales Business Management programme through the Hyperama Group / OK Bizzarres division.
- I was one of the youngest managers to be appointed to run a Food Group division.
- Achieved the highest National Sales and Stock Turns in the Group for 3 years running.
