Sheridon Jacobs
Social Media Manager
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About
Results-driven Senior Social Media Manager with 9+ years of experience leading multi-market digital strategies across beauty, lifestyle, and FMCG brands. Proven track record in driving engagement, growing online communities, and executing high-performing influencer campaigns across regions including the UK, Europe, and Africa. Skilled in content strategy, campaign execution, and performance analysis, with a strong focus on culturally relevant storytelling and platform trends.
Highly organised, creative, and data-informed, with the ability to manage multiple markets and stakeholders in fast-paced environments.
Experience
Social Media Manager at Kreativ Communications (2015-11 – Present)
Lead social media strategy and execution across 6 international markets. Develop and manage monthly content calendars, drive engagement through Instagram-first strategies, manage end-to-end influencer campaigns, and analyse campaign performance.
- Lead social media strategy and execution across 6 international markets (UK, France, Spain, Portugal, Nigeria, South Africa)
- Develop and manage monthly content calendars aligned with brand and marketing objectives
- Drive engagement through Instagram-first strategies, including Stories, Reels, and grid planning
- Manage end-to-end influencer campaigns, from sourcing and briefing to execution and performance tracking
- Collaborate with internal teams and stakeholders to ensure brand consistency across all platforms
- Monitor and respond to community engagement, improving customer satisfaction and brand perception
- Analyse campaign performance and deliver actionable insights and monthly reports
- Execute paid campaigns via Meta Ads Manager to increase reach, conversions, and engagement
- Stay ahead of digital trends to continuously optimise content and platform performance
Social Media Executive at DDB South Africa (2013-09 – 2015-10)
Managed daily social media activity for multiple client accounts. Created engaging content, supported PR and marketing campaigns, and coordinated influencer collaborations.
- Managed daily social media activity for multiple client accounts
- Created engaging content and maintained consistent brand voice across platforms
- Supported PR and marketing campaigns through social amplification and content creation
- Wrote press releases and internal blog content for agency communications
- Coordinated competitions, giveaways, and influencer collaborations
PR Project Coordinator at Matchworld (2012-04 – 2012-11)
Executed PR campaigns including press releases and media outreach. Managed social media for FNB Whisky Live Festival and coordinated media interviews and brand activations.
- Executed PR campaigns including press releases, media outreach, and coverage tracking
- Managed social media for FNB Whisky Live Festival, including live event coverage
- Coordinated media interviews and brand activations
- Maintained media databases and reporting
General Assistant at REexperience Architects (2013-03 – 2013-03)
One week freelance assignment. Liaised with mainstream media for publicity, compiled celebrity race kits, and hosted media members for interviews during the J.P. Morgan Corporate Challenge.
- Liaising with mainstream media to raise publicity around the J.P. Morgan Corporate Challenge in 2013
- Compiling celebrity race kits for Danny K, Cameron van der Burgh and Kerry McGregor and renowned guests
- Hosting these members of the media and arranging interviews with celebrities on race day for the J.P. Morgan Corporate Challenge
Education
Diploma in Media Practices (Journalism) – Boston Media House
