Sheridon Jacobs

Results-driven Senior Social Media Manager with 9+ years of experience leading multi-market digital strategies across beauty, lifestyle, and FMCG brands. Proven track record in driving engagement, growing online communities, and executing high-performing influencer campaigns across regions including the UK, Europe, and Africa. Skilled in content strategy, campaign execution, and performance analysis, with a strong focus on culturally relevant storytelling and platform trends.

Highly organised, creative, and data-informed, with the ability to manage multiple markets and stakeholders in fast-paced environments.

Social Media Manager at Kreativ Communications (2015-11 – Present)

Lead social media strategy and execution across 6 international markets. Develop and manage monthly content calendars, drive engagement through Instagram-first strategies, manage end-to-end influencer campaigns, and analyse campaign performance.

• Lead social media strategy and execution across 6 international markets (UK, France, Spain, Portugal, Nigeria, South Africa)
• Develop and manage monthly content calendars aligned with brand and marketing objectives
• Drive engagement through Instagram-first strategies, including Stories, Reels, and grid planning
• Manage end-to-end influencer campaigns, from sourcing and briefing to execution and performance tracking
• Collaborate with internal teams and stakeholders to ensure brand consistency across all platforms
• Monitor and respond to community engagement, improving customer satisfaction and brand perception
• Analyse campaign performance and deliver actionable insights and monthly reports
• Execute paid campaigns via Meta Ads Manager to increase reach, conversions, and engagement
• Stay ahead of digital trends to continuously optimise content and platform performance

Social Media Executive at DDB South Africa (2013-09 – 2015-10)

Managed daily social media activity for multiple client accounts. Created engaging content, supported PR and marketing campaigns, and coordinated influencer collaborations.

• Managed daily social media activity for multiple client accounts
• Created engaging content and maintained consistent brand voice across platforms
• Supported PR and marketing campaigns through social amplification and content creation
• Wrote press releases and internal blog content for agency communications
• Coordinated competitions, giveaways, and influencer collaborations

PR Project Coordinator at Matchworld (2012-04 – 2012-11)

Executed PR campaigns including press releases and media outreach. Managed social media for FNB Whisky Live Festival and coordinated media interviews and brand activations.

• Executed PR campaigns including press releases, media outreach, and coverage tracking
• Managed social media for FNB Whisky Live Festival, including live event coverage
• Coordinated media interviews and brand activations
• Maintained media databases and reporting

General Assistant at REexperience Architects (2013-03 – 2013-03)

One week freelance assignment. Liaised with mainstream media for publicity, compiled celebrity race kits, and hosted media members for interviews during the J.P. Morgan Corporate Challenge.

• Liaising with mainstream media to raise publicity around the J.P. Morgan Corporate Challenge in 2013
• Compiling celebrity race kits for Danny K, Cameron van der Burgh and Kerry McGregor and renowned guests
• Hosting these members of the media and arranging interviews with celebrities on race day for the J.P. Morgan Corporate Challenge

Diploma in Media Practices (Journalism) – Boston Media House