Sibusiso Masina

An experienced Financial Planner│Banking Professional with a deep understanding of the financial sector's regulatory framework and a commitment to applying legal, procedural, and compliance standards across products, client interactions, and advisory services. Known for translating complex financial regulations and "red tape" into clear, client-friendly guidance that builds trust and empowers informed decision-making. Enthusiastic about expanding into broader financial services roles—including relationship management, advisory, and leadership positions—where client engagement, financial literacy, and regulatory compliance are key.

Skilled in CRM platforms, cross-selling strategies, and curating premium provider lineups to elevate brand trust, client satisfaction, and long-term portfolio growth.

Financial Planner - NEDBANK WEALTH-NEDBANK FINANCIAL PLANNING

(2025-08)

• Spearheaded holistic financial planning solutions for high-net-worth and emerging affluent clients, with a focus on life cover, retirement, investment, education, and estate planning.

Executive Financial Planner - STANDARD BANK FINANCIAL CONSULTANCY

(2024-01 - 2024-10)

• Executive Financial Planner within Standard Bank's Private and Wealth Banking division, delivering bespoke financial solutions to high-net-worth individuals and affluent families.
• Cultivated deep client relationships through proactive engagement, financial literacy, and trust-based planning conversations, driving retention and cross-product uptake.
• Collaborated with internal specialists and external providers to structure optimal financial packages, ensuring regulatory alignment and premium service delivery.

Financial Planner - NEDBANK WEALTH-NEDBANK FINANCIAL PLANNING

(2018-04 - 2023-12)

• Spearheaded holistic financial planning solutions for high-net-worth and emerging affluent clients, with a focus on life cover, retirement, investment, education, and estate planning.
• Delivered personalized consultations and strategic advice, ensuring alignment with clients' long-term financial goals and risk profiles.
• Acted as a trusted advisor within the branch network, enhancing client retention and deepening wallet share through tailored product recommendations and proactive relationship management.
• Successfully grew Assets Under Management (AUM) to about R60 million between 2018 and 2023 by delivering tailored financial planning solutions and deepening relationships with high-net-worth clients.
• Played a key role in elevating the branch's reputation for wealth advisory excellence, contributing to growth in assets under management and client satisfaction scores.

Financial Advisor - PROLOGUE INSURANCE A LIBERTY LIFE FRANCHISE

(2017-08 - 2018-04)

• Providing clients with comprehensive financial planning guidance and services. Providing solutions that are aligned with clients' needs and circumstances by compiling a needs analysis and creating a financial plan to help clients achieve wealth and ensure that they are still focused on the goal along the way.
• Advising clients on available investments options and retirement.

Banker - STANDARD BANK OF SOUTH AFRICA

(2016-02 - 2017-08)

• As an officer frontline, the person at each branch effortlessly fulfils highly visible responsibilities (including Enquiries, Reception, and a Teller role), while ensuring exceptional customer service. An Officer Frontline (which includes Enquiries, Reception, and a Teller role) handles providing exceptional customer service including efficient and correct transactions. An Officer Frontline is a highly visible position in a bank branch, which is spent interacting with customers.

Mentee Financial Advisor - LIBERTY LIFE BRUMA (BRANCH C)

(2013-10 - 2014-09)

Collaborative Financial Planning with Mentor Guidance. Working closely under the guidance of an experienced mentor, honed a client-centric approach that blends technical precision with empathetic engagement. Together, ensure every interaction is purposeful, every plan is aligned, and every client feels supported on their journey to financial wellness.

• Tailored Wealth Solutions: In partnership with mentor, conduct detailed needs analyses and craft bespoke financial plans that reflect each client's unique circumstances and aspirations. This ensures not only strategic alignment but also sustained focus on long-term wealth creation.
• Direct Client Engagement: Actively participate in face-to-face consultations, learning to read both verbal and non-verbal cues to build trust and deliver value.
• Proactive Outreach: Cold calling forms part of growth strategy, allowing to refine pitch, handle objections, and connect with potential clients in a professional, respectful manner.

Trainee Banker - GUARANTEE TRUST PTY LTD

(2012-02 - 2013-03)

• The virtual office provides each trainee with source documents for four real businesses, whose books have already been done. The trainees use a check sheet to guide themselves through each step of the process.
• Each business is dealt with in a time vat period by a vat period. Books are coded and processed, and vat returns completed per period.
• Basic bookkeeping

Certification - Class of Business - Milpark Business School (2019 - 2019)

Certification - Regulatory Examination- RE 5 Representative Certificate - Financial Planning Institute (2013 - 2013)

Certification - Credit Risk Assessment and Management for Bankers (NQF Level 5) - Development Bank of South Africa (2012 - 2012)

Certification - Banker - Guarantee Trust Cooperate support (2012 - 2012)

National Diploma in Banking - Business, Commerce and Management Studies - University of Johannesburg (2009 - 2009)

Certification - Investments Certificate - Stanlib (2003 - 2003)

Diploma in Accounting - IMD – Rosebank College (2001 - 2001)

Matriculation - Kwadedangendlale High School (1999 - 1999)