Simone Nell

I am a customer-centric and results-driven professional with 8 years working experience, almost 6 years of which have been leading successful teams and driving business growth. I possess a proven track record of achieving revenue and profitability targets through strategic planning and effective sales strategies. I am adept at optimizing operational efficiency, enhancing customer satisfaction and ensuring compliance with industry regulations.

I am skilled in staff development, fostering a positive work culture and building strong client relationships. I offer strong communication and problem-solving abilities which enables me to deliver exceptional performance and contribute to the overall success of the organisation.

FitChef, Cape Town Branch Manager, Oct 2017 – July 2023

• Oversaw the daily operations and performance of the branch, managing all aspects, including sales, customer service, staff management, financial performance and adherence to company policies and procedures.
• Played a crucial role in driving business growth, maintaining high-quality service and ensuring the branch's success.
• Planned and executed the overall operational strategy for the branch, and monitored the branch's performance metrics, making data-driven decisions to improve efficiency and effectiveness.
• Developed and implemented sales strategies to achieve revenue and profitability targets for the branch.
• Identified new business opportunities and potential customers to expand the branch's customer base.
• Fostered a customer-centric culture within the branch, emphasizing exceptional service and customer satisfaction.
• Addressed customer complaints or concerns promptly and effectively, maintaining a positive brand image.
• Recruited, trained and developed a competent and motivated team, providing coaching and feedback to enhance their performance.
• Set clear performance objectives for employees and conducted regular performance evaluations.
• Processed invoices for Cape Town and Eastern Cape.
• Managed monthly Petty Cash, deliveries, sales and payments.
• Maintained and organized reception area and ensured all visitors were greeted in a friendly and welcoming manner.

Grade 12, Vereeniging Gymnasium, 2013