Sinombuso Afrika

Final Year Media Studies Student and a multi-disciplinary content creator with hands on experience in content creation with 18K followers on Instagram reaching an audience of 1M individuals and more than 50K followers on Tiktok with twice as much reach. My academic background has given me a strong academic foundation in digital media strategy, audience analysis and brand communication. I've developed practical skills in content planning, copywriting, social media management and digital campaign analysis.

I can align content with brand voice, identify target audiences and measure engagement to improve performance. I apply these academic principles in my own work as a content creator and promoter, managing online presence and running digital campaign in my spare time.

WAITRESS (Vacation work) - Lefournil de Plett

(2019-06 - 2021-12)

• Communicate clearly under pressure [taking orders, handling guest requests and resolving issues quickly]
• Manage time & multi-task [Juggling multiple table orders taught me how to organise tasks and meet deadlines.]
• Team player [co-ordinating with all the staff, from the kitchen to the front showed me how to collaborate to hit a common goal]

Event Content Creator - PLETT RAGE

(2025-11 - 2025-12)

• Served as the official content creator for the full festival. Producing & scheduling daiy content across social media platforms to drive engagement during the festival.
• Captured and edited short-form video on-site to highlight event moments, artist performances and audience experience in real time
• Wrote captions and managed live community interactions to grow reach.
• Collaborated with the promotions team and worked closely with artists.

Event Promoter PE - GINCHELLA | GQOMROOM | CAAPE PALOOZA | BLOCKPARTY

(2025-03 - 2025-10)

• Created & posted short form videos and graphics to drive ticket sales and build event awareness across Instagram and TikTok
• Managed daily content scheduling and community engagement to grow event presence and reach target audiences
• Wrote promotional captions and used platform analytics to adjust content straategy for higher engagement and conversations.

Salesperson - HOWLER

(2024-01)

Promoter - TRINITY BRANDS

(2024-01)

Promoter - RANDEZVOUS

(2024-01)

Promoter - SAS PROMOTION

(2024-01)

Promoter - PINK

(2024-01)

Bachelor of Arts - Media, Communication & Culture - Nelson Mandela University (2022-01)