Siyanda Dyanopu

I am the Founder of Master Wine Africa, an experiential marketing and brand activation concept company, dedicated to redefining how wine brands engage emerging Black premium consumers. I’m passionate about creating culturally relevant experiences that make wine feel aspirational, accessible, and proudly African. My work blends storytelling, influencer strategy, and data-driven insight to help brands connect authentically with modern consumers.

I bring a unique mix of skills, including experiential campaign design, influencer community management, consumer research, and creative direction—allowing me to translate brand goals into powerful, measurable marketing moments that resonate culturally and commercially.

I have a diverse background in sales, customer service, and administrative support, with hands-on experience in both retail and corporate environments. I began my career as an Insurance Sales Agent at Sanlam Sky Solutions (2013–2015), where I developed strong prospecting, client engagement, and product promotion skills. I then transitioned to Retail Sales at Motivity (2017–2019), delivering exceptional customer service while consistently achieving sales targets.

From 2019 to 2021, I expanded my expertise in Back-Office Support, managing inventory, processing orders, and assisting with administrative tasks to ensure smooth sales operations.

I am pursuing a BSc in Agricultural Science with a focus on Viticulture & Oenology at Stellenbosch University (2022–2027),