Accomplished Microsoft Alliance Manager with 20 years of experience in the technology sector
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Accomplished Microsoft Alliance Manager with 20 years of experience in the technology sector specialising in marketing and strategic partnerships within the Microsoft ecosystem. Proven track record of driving revenue growth and enhancing market presence through innovative partnership and marketing strategies. Adept at leveraging Microsoft Technologies and Incentive programs, including End Customer Investment Funds (ECIF), Microsoft Commerce Incentives (MCI) to deliver value to customers and comprehensive cloud solutions that meet diverse client needs.
Skilled in building and nurturing strong relationships with key stakeholders to facilitate collaborative success and mutual benefit. Exceptional negotiation and project management abilities, working with cross-functional teams to achieve Microsoft Solutions Badges and Advanced Specialisations and exceed business objectives. Passionate about advancing digital transformation initiatives and aligning partnership and marketing goals with business strategy for long-term success.
Microsoft Relationship Manager at First Technology Digital (2025-01 – Present)
As an Alliance Manager, I successfully managed strategic alliances with Microsoft and other partners to drive business growth. I developed and executed joint go-to-market strategies with Microsoft, leveraging key Microsoft technologies such as Azure, Business Applications, and Modern Work. I have built and maintained strong relationships with key stakeholders at Microsoft and customers, ensuring elevated levels of satisfaction and collaboration.
My responsibilities included identifying and pursuing new business opportunities within the Microsoft partner ecosystem, leading marketing initiatives to enhance brand awareness and market presence and collaborating with cross-functional teams to ensure alignment on partnership goals and objectives. Regularly presenting incentive programs and strategic plans, effectively communicating complex concepts, and securing funding for initiatives. Additionally, I have demonstrated expertise in vendor management, negotiation, project management, and sales strategy and enablement, consistently driving revenue growth and enhancing market presence through innovative partnership and marketing initiatives.
Partner Alliance Manager at Onyx Data (2025-01 – 2026-01)
As Partner Alliance Manager for Onyx Data across the UK and Middle East, I owned the company's strategic partnership with Microsoft, acting as the primary relationship and marketing liaison to Microsoft and Marketplace teams. I led the full co-sell motion, driving joint marketing, pipeline growth, account mapping, and forecasting to support Azure consumption. I managed all Partner Center operations and marketplace listings, ensuring co-sell readiness, optimizing Azure Marketplace/AppSource offers, and overseeing marketing, referrals, deal registrations, and Marketplace Benefits.
I have leveraged Microsoft funding programs such as Marketing Development Funds (MDF), Azure Innovate and ECIF, to accelerate opportunities, while aligning internal marketing and delivery teams with Microsoft GTM priorities. I have managed joint partner marketing activities with Microsoft which includes like events, workshops and webinars. I am proficient in HubSpot CRM for customer management, marketing and sales tracking, and data administration.
Marketing Manager at First Technology Digital (2014-01 – 2024-01)
As the Marketing Manager at First Technology Digital, my responsibilities included planning and execution of marketing campaigns and the reporting and metrics of marketing activities and campaigns. Specialised in digital marketing techniques including content management, social media marketing, email marketing, and webinars. Management and maintenance of the website, including SEO and the utilisation of Marketing Analytics with Google Analytics and Google Ads.
Additionally, I was responsible for the maintenance of branding, digital platforms, and supporting collateral. My expertise also includes advertising, public relations, partner marketing, and events (online and in person). I possess a strong skill set in the marketing field, including strategic thinking, creative problem solving, and excellent communication skills.
Proven track record of effectively managing marketing projects and working collaboratively with cross-functional teams and external partners. Management of budgeting, forecasting, and ROI analysis. Knowledgeable in customer insights and market research, and proficient in various marketing technologies, such as CRM and marketing automation tools, analytics platforms, and content management systems.
Leading partner marketing and cross-functional collaboration within First Technology, its subsidiaries and technology partners like Microsoft, Nintex, KnowledgeLake, and OutSystems.
Digital has a large focus on Microsoft technologies, I successfully manage partner programs and portals, drive Solutions badges and Advanced specialisations and have developed impactful joint marketing campaigns.
Marketing Coordinator at Datacentrix (2009-01 – 2014-01)
Project Coordinator at Medihelp (2008-01 – 2009-01)
Internal Sales Coordinator at Datacentrix (2006-01 – 2008-01)
Diploma in Marketing – IMM Graduate School of Marketing (2008-01)
