Surunel Bergins

I combine SEO strategy, website analytics and web development skills to understand websites from both a technical and search performance perspective. My JavaScript and back-end development knowledge enables me to identify technical website issues, while my SEO experience allows me to implement optimisation strategies focused on search visibility, website performance and user experience

Website and SEO expert at RSAWEB

• Analysed website traffic and user behaviour using Google Analytics 4.
• Assisted with Google Tag Manager configuration and event tracking.
• Optimised meta titles, meta descriptions and on-page website elements.
• Monitored and improved Core Web Vitals and website performance.
• Managed XML sitemaps and page indexing issues.
• Used Screaming Frog to identify broken links, redirects and technical SEO issues.
• Performed keyword research to support website content optimisation.
• Managed WordPress websites, plugins and website updates.
• Maintained WooCommerce products and website content.
• Optimised website images and digital assets.
• Troubleshot website errors and supported ongoing website maintenance.
• Created website performance and SEO health reports.
• Collaborated on website optimisation and digital improvement projects.

Website Editor at TRANSGRASS DEVELOPMENT

• Managed ongoing website maintenance and identified technical or content-related issues.
• Implemented responsive web design practices to improve usability across desktop and mobile devices.
• Applied SEO best practices across website pages to improve search engine visibility.
• Optimised page titles, meta descriptions, heading structures and page content.
• Implemented descriptive image alt text and SEO-friendly image optimisation.
• Maintained clean, search-engine-friendly page structures and URLs.
• Applied internal linking strategies to improve website navigation and crawlability.
• Reviewed website performance and implemented improvements to page speed and user experience.
• Ensured new pages followed consistent website design, content and SEO standards.
• Monitored and maintained the overall health, functionality and performance of the website.
• Designed and developed the website from scratch using HTML, CSS and JavaScript.
• Structured website pages and content to provide clear information about the agency, its sports development programmes and services.
• Created and published new website pages based on changing organisational requirements.
• Regularly updated website content to ensure information remained accurate, relevant and up to date.
• Added, edited and optimised images for improved website presentation and performance.

Webmaster at AGE IN ACTION EASTERN CAPE

• Planned and structured the website architecture based on the agency's services and information requirements.
• Created clear and accessible web pages explaining support services available to elderly citizens.
• Added and formatted website content, service information and relevant images.
• Developed a simple, user-friendly navigation structure to make information easier to find.
• Applied responsive web development practices for desktop, tablet and mobile devices.
• Maintained and regularly updated website information to ensure content remained accurate and relevant.
• Created and published new pages as the agency's services and information requirements expanded.
• Optimised website images to improve loading speed and overall website performance.