Sweta Tanksali

Digital marketing professional transitioning from Ad Quality and Search Analysis with experience in Ad Evaluation, Search Intent, and Content Relevance. Open to all digital marketing roles including Performance Marketing, SEO, Campaign Management, and Ad Operations. Currently pursuing a Digital Marketing and AI Marketing course, building foundational knowledge in Social Media Marketing, SEO, Paid Ads, and Conversion optimization.

Beginning to work with tools such as ChatGPT, Google Analytics, and SEMrush to develop practical skills.

MEDIA SEARCH ANALYST (FREELANCE / CONTRACT) at TELUS DIGITAL (2025-10 – Present)

• Analyze and evaluate search results and digital media content across the App Store, music, video, podcasts, books, and applications.
• Assess the relevance, quality, accuracy, and usefulness of content and sponsored results.
• Provide feedback to improve AI and machine learning models for large platforms.
• Maintain high quality, consistency, and productivity standards.

AD QUALITY RATER (FREELANCE / CONTRACT) at WELOCALIZE (2025-02 – Present)

• Evaluate online advertisements for relevance, quality, accuracy, and compliance with policies.
• Analyse landing pages, ad creatives, and targeting alignment.
• Identify misleading or non-compliant ads, and flag them for correction.

PROGRAM ADVISOR at VANDEY CONSULTANCY SERVICES (2018-10 – 2019-02)

Client - University of the People

• Reliably assisted students to graduate from their preferred courses.
• Monitored students' progress throughout the term.
• Supported appropriately by providing services such as educating them about orientation session, financial aid, transferring of courses.

CUSTOMER RELATIONS OFFICER at HGS (2017-05 – 2018-05)

Client: Amazon

• Handled customer inquiries, answered questions, and resolved problems in a timely manner.
• Achieved high customer satisfaction by rendering service professionally.
• Provided expertise to new customer relations officer on the proper handling of customer inquiries.

KYC ASSOCIATE at HSBC (2014-12 – 2015-07)

• Performed periodic reviews and reports on corporates to comply with rules, regulations and KYC requirements.
• Researched and interpreted corporate documentation to determine business and ownership structure.
• Conducted thorough reviews for high-risk clients based on stratified risk level guidelines.

MBA in Finance – VIDYAVARDHAKA COLLEGE OF ENGINEERING (2014)

BBM in Finance – SBRR MAHAJANA FIRST GRADE COLLEGE (2012)