T R Lisene

Brand & Performance Marketing Lead with 5+ years' experience delivering integrated 360° campaigns across retail, OOH and digital. Currently leading multi-market initiatives at Skyworth South Africa, aligning brand strategy with measurable revenue growth. Strong track record in media partnerships, cross-functional leadership and performance optimisation that strengthens brand equity while reducing CPA.

Digital Marketing Manager at Skyworth South Africa (2023-04 – 2026-06)

Strategic Brand & Marketing Leadership and Creative Direction & Partnership Management

• Spearheaded integrated campaigns across 12 African markets, negotiating premium placements with media partners including Primedia and BrandIQ while reducing production costs through strategic vendor management.
• Executed 360° marketing activations combining OOH, in-store displays, and digital retargeting, driving increased engagement and sales uplift.
• Led creative collaborations to develop synchronized ATL/BTL assets across print, digital, and environmental media while maintaining brand consistency.
• Designed and executed integrated billboard, social video, packaging, and print campaigns across OOH and digital platforms, improving engagement while reducing campaign costs.

Digital Marketing Coordinator at Vision View Sports Radio (2019-04 – 2023-01)

Digital Strategy & Creative Leadership, Brand Storytelling & Partnerships, and Data-Driven Optimization

• Led 360° campaigns (social, video, email) that grew engagement by 40% and followers by 25% YOY, pivoting resources to high-impact platforms like TikTok/Reels to cut CPA by 30%.
• Produced daily multimedia content (graphics, videos, live coverage) with Adobe Suite and Canva, maintaining brand consistency across 10+ channels.
• Directed live social broadcasts for major events (football, boxing), boosting real-time engagement by 50%.
• Forged influencer/sponsor collaborations that drove 15% revenue growth and 60% more UGC through hashtag campaigns.
• Analyzed KPIs (Meta, Google Analytics) to refine strategies, improving newsletter open rates by 28% and campaign ROI.
• Mentored cross-functional teams on content best practices, aligning digital/on-air messaging for cohesive branding.

Graphic Designer & Social Media Officer at Happy Island Theme Park (2020-10 – 2022-09)

Creative Campaign Development, Organic Growth & Engagement Strategies, and Content Performance & Innovation (Part-Time)

• Collaborated with photographers and videographers to produce high-impact social media campaigns, boosting brand visibility and audience engagement.
• Designed advertisements, flyers, and brochures that aligned with park promotions and seasonal events, ensuring consistent branding across all materials.
• Optimized organic content strategy, leveraging carousel posts for tutorials, Reels for promotions, and geo-tagged posts to attract local visitors, resulting in an 80% increase in leads.
• Launched WhatsApp Business integration for ticket inquiries and purchases, streamlining customer interactions and improving response times.
• Monitored social media analytics to refine content strategies, focusing on high-performing formats and peak engagement times.
• Introduced user-generated content initiatives, encouraging visitors to share their experiences and further amplify organic reach.

Digital Marketing Specialist at Luxx Restobar (2020-11 – 2021-06)

• Produced 50+ high-converting marketing assets (social ads, print collateral, and email campaigns) that boosted organic lead generation by 35% through targeted content strategies.

Customer Service Agent at MultiChoice Group (2015-11 – 2019-03)

• Resolved DStv technical/subscription issues via phone/email, maintaining top satisfaction scores
• Upsold service packages by identifying customer needs, boosting retention
• Reported recurring system faults to improve service delivery

B.Tech in Film & TV Production – Tshwane University of Technology (2011 – 2014)

High School Diploma – Brebner High School (2001 – 2005)