Talia Santos

Experienced non-profit professional with a strong background in Salesforce administration, database coordination, fundraising support, donor engagement, marketing communications, reporting and stakeholder support within the childhood cancer sector. My experience spans regional events and donor support, communications administration, and national database system coordination. I am practical, detail-oriented and service-driven, with experience supporting internal teams, maintaining accurate donor and programme data, developing reports and dashboards, assisting with process improvements, project coordination and implementation support, and using digital tools to strengthen operational efficiency and reporting.

I am comfortable working with fundraising, finance, programmes, communications, psychosocial support and regional internal stakeholders.

Database System Coordinator / Salesforce Administrator - CHOC Childhood Cancer Foundation SA - Head Office

(2025-01)

• Coordinate Salesforce administration and database support across CHOC's national operations, including user support, data accuracy, reporting, dashboards, system enhancements and process improvements.
• Support internal teams across fundraising, finance, programmes, communications, psychosocial support and regional operations by helping translate business needs into practical Salesforce reporting and process solutions.
• Develop and maintain Salesforce reports and dashboards to support fundraising, programme monitoring, campaign tracking, management reporting and operational decision-making.
• Support fundraising and donor-related processes by ensuring donor, donation, campaign and tax certificate-related information is accurately captured, maintained and reported.
• Assist with Section 18A tax certificates, donor documentation, data governance and compliance-related processes, working closely with finance and fundraising stakeholders.
• Implement Salesforce projects and system enhancements, and coordinate user testing, deployment planning, documentation and post-implementation support.
• Support merchandise, campaign and inventory-related processes through Salesforce data tracking, reporting, and workflow support.
• Provide staff training, guidance and support to improve user adoption, data quality and consistent system usage.
• Manage Salesforce-related contracts, licensing, user access considerations and stakeholder engagement.
• Assist with troubleshooting Salesforce system issues, identifying process gaps and supporting continuous improvement across departments.
• Contribute to national data and operational projects, including awareness training tracking, fundraising dashboard development, tax certificate process support, campaign reporting and merchandise/inventory-related data processes.

Communications Administrator - CHOC Childhood Cancer Foundation SA - Head Office

(2021-01 - 2025-12)

• Managed regional social media, email marketing and donor engagement activities.
• Provided Salesforce support by assisting with user support, data accuracy, and basic analytics.
• Developed content strategies and reporting structures to support marketing and communication activities.
• Assisted with stakeholder communication, digital content creation and coordination, and campaign-related administration.

Events & Donor Support - CHOC Childhood Cancer Foundation SA - Northern Region

(2019-01 - 2021-12)

• Assisted with event planning, donor communication and branding logistics.
• Managed email enquiries, stakeholder records and donor visit coordination.
• Supported Salesforce database accuracy for fundraising campaigns and donor-related activities.
• Provided general fundraising administrative support to the Regional Manager.

Assistant Dance Teacher - 2 The Point Dance Studio

(2017-01 - 2018-12)

• Taught dance classes for children aged 4–12, supporting confidence, creativity, discipline and movement skills.
• Assisted with choreography, class planning, learner support and performance preparation.
• Helped organise annual dance performances, schedules and class-related activities.
• Built strong communication, patience, facilitation and child-focused support skills.

Accounting & Administration - GoBundu.com

(2017-01 - 2017-12)

• Processed client payments, generated invoices and assisted with holiday home booking administration.
• Managed client correspondence and supported financial administration processes.
• Assisted with records management, client service and day-to-day administrative tasks.

Cashier & Barista (Part-time) - Chamberlain Hardware

(2015-01 - 2016-12)

• Processed cash and card transactions, managed daily cash-ups and assisted customers in a busy retail environment.
• Operated the in-store coffee shop, assisted with stock control and provided customer service.
• Developed early experience in customer care, cash handling, accountability and frontline service.

Diploma - Marketing Management - Boston City Campus (2022-01 - 2024-12)

Higher Certificate - Basic Counselling - UNISA (2017-01 - 2017-12)

Matriculation - Bachelor Degree Pass - Die Hoërskool Menlopark (2013-01 - 2016-12)