Tasneem Johnstone

Frontend Developer and Designer with 10+ years of experience building marketing websites and digital platforms. Combines strong visual design skills with modern front-end development using React, Next.js, and Tailwind CSS. Experienced in building component-based interfaces and working across CMS environments including WordPress. Focused on responsive, reusable UI systems and end-to-end delivery using efficient, AI-assisted workflows.

FRONTEND DEVELOPER & DIGITAL DESIGNER - Freelance

• Designed, built and maintained dashboard applications for data-driven workflows using React and Next.js
• Developed brochure and marketing websites with a focus on performance, responsiveness, and SEO optimisation
• Contributed to the development of booking platforms with API-driven functionality
• Designed and implemented reusable, responsive UI components and interfaces using Tailwind CSS and modern CSS practices
• Delivered Server-Side Rendered (SSR) and client-side rendered experiences using Next.js
• Managed server state, caching, and data fetching using TanStack React Query for efficient API integration
• Implemented application state management using Redux, Zustand, and Context API where appropriate per project needs
• Created and maintained custom WordPress-based marketing sites using ACF and page builders (Elementor, WP Bakery)

BRAND & DIGITAL SPECIALIST - LEXISNEXIS SA

(2018-01 - 2023-12)

• Led digital and brand design delivery across marketing and corporate platforms
• Managed third-party designers and digital design budgets
• Planned, designed, and developed multiple custom WordPress themes using _underscores (_s) starter theme
• Built themes end-to-end including layout architecture, templates, and reusable components
• Implemented responsive front-end using HTML, CSS, and JavaScript
• Integrated Advanced Custom Fields (ACF) for flexible content management
• Handled full deployment and rollout of WordPress builds
• Translated complex designs into fully functional, responsive frontend solutions, bridging design and development effectively
• Designed and developed campaign and product pages using Squiz Matrix CMS
• Migrated standalone marketing sites into enterprise CMS platforms
• Designed and implemented A/B tests to optimise performance
• Maintained and enhanced WordPress websites
• Led redesign and building of corporate intranet
• Custom layouts and reusable UI components using HTML and CSS
• Designed and developed HTML emails and landing pages
• UI designs and front-end-ready assets for development teams

SENIOR DIGITAL DESIGNER (UI/UX) - KORBITEC SA

(2015-01 - 2018-12)

• Led UI design and visual execution for product and marketing websites
• Planned, designed, and developed multiple custom WordPress themes using _underscores (_s) starter theme
• Built reusable theme structures including templates, components, and layout systems
• Implemented responsive front-end solutions using HTML, CSS, and JavaScript
• Developed flexible content systems using Advanced Custom Fields (ACF)
• Delivered full WordPress build lifecycle from concept through deployment
• Translated complex designs into fully functional, responsive frontend solutions bridging design and development
• Designed and maintained scalable WordPress themes and reusable components
• Created and evolved brand identities across digital products
• Designed HTML email templates and campaign assets for marketing use
• Mentored junior designers and supported design quality across projects
• Collaborated closely with developers to ensure accurate frontend implementation

VISUAL DESIGNER - MIH / KALAHARI.COM

(2013-01 - 2014-12)

• Designed digital creatives for eCommerce platforms to support online sales
• Developed HTML mailers and automated campaign assets for marketing workflows
• Conceptualised and executed integrated marketing campaigns across digital channels
• Designed and developed landing pages for product launches and promotions
• Provided creative direction for campaign visuals to ensure brand consistency

SENIOR GRAPHIC / DIGITAL DESIGNER - TRAY INTERNATIONAL

(2009-01 - 2012-12)

• Digital creatives for eComm platforms to support online sales
• HTML mailers and automated campaign assets for marketing workflows
• Conceptualised and executed integrated marketing campaigns across digital channels
• Designed and developed landing pages for launches and promotions
• Creative direction for campaign visuals to ensure brand consistency

GRAPHIC / DIGITAL DESIGNER - TADPOLE DESIGN STUDIO

(2008-01 - 2009-12)

• Designed brand identities and digital marketing collateral across multiple clients
• Developed HTML newsletters and marketing communications for campaign delivery
• Created and edited corporate video content for internal and external use
• Designed and developed corporate websites, microsites, and intranets
• Delivered interactive digital campaigns to support marketing initiatives

ND - Graphic Design - Cape Peninsula University of Technology (2005-01 - 2007-12)

After Effects Master Class - Friends of Design

User Experience Design - Get Smarter (UCT)

Animation Bootcamp - School of Motion

UI Animation Essentials - Motion Design School The Complete JS Course - Udemy The Ultimate React Course - Udemy