FRONTEND DEVELOPER & DIGITAL DESIGNER - Freelance
- Designed, built and maintained dashboard applications for data-driven workflows using React and Next.js
- Developed brochure and marketing websites with a focus on performance, responsiveness, and SEO optimisation
- Contributed to the development of booking platforms with API-driven functionality
- Designed and implemented reusable, responsive UI components and interfaces using Tailwind CSS and modern CSS practices
- Delivered Server-Side Rendered (SSR) and client-side rendered experiences using Next.js
- Managed server state, caching, and data fetching using TanStack React Query for efficient API integration
- Implemented application state management using Redux, Zustand, and Context API where appropriate per project needs
- Created and maintained custom WordPress-based marketing sites using ACF and page builders (Elementor, WP Bakery)
BRAND & DIGITAL SPECIALIST - LEXISNEXIS SA
(2018-01 - 2023-12)
- Led digital and brand design delivery across marketing and corporate platforms
- Managed third-party designers and digital design budgets
- Planned, designed, and developed multiple custom WordPress themes using _underscores (_s) starter theme
- Built themes end-to-end including layout architecture, templates, and reusable components
- Implemented responsive front-end using HTML, CSS, and JavaScript
- Integrated Advanced Custom Fields (ACF) for flexible content management
- Handled full deployment and rollout of WordPress builds
- Translated complex designs into fully functional, responsive frontend solutions, bridging design and development effectively
- Designed and developed campaign and product pages using Squiz Matrix CMS
- Migrated standalone marketing sites into enterprise CMS platforms
- Designed and implemented A/B tests to optimise performance
- Maintained and enhanced WordPress websites
- Led redesign and building of corporate intranet
- Custom layouts and reusable UI components using HTML and CSS
- Designed and developed HTML emails and landing pages
- UI designs and front-end-ready assets for development teams
SENIOR DIGITAL DESIGNER (UI/UX) - KORBITEC SA
(2015-01 - 2018-12)
- Led UI design and visual execution for product and marketing websites
- Planned, designed, and developed multiple custom WordPress themes using _underscores (_s) starter theme
- Built reusable theme structures including templates, components, and layout systems
- Implemented responsive front-end solutions using HTML, CSS, and JavaScript
- Developed flexible content systems using Advanced Custom Fields (ACF)
- Delivered full WordPress build lifecycle from concept through deployment
- Translated complex designs into fully functional, responsive frontend solutions bridging design and development
- Designed and maintained scalable WordPress themes and reusable components
- Created and evolved brand identities across digital products
- Designed HTML email templates and campaign assets for marketing use
- Mentored junior designers and supported design quality across projects
- Collaborated closely with developers to ensure accurate frontend implementation
VISUAL DESIGNER - MIH / KALAHARI.COM
(2013-01 - 2014-12)
- Designed digital creatives for eCommerce platforms to support online sales
- Developed HTML mailers and automated campaign assets for marketing workflows
- Conceptualised and executed integrated marketing campaigns across digital channels
- Designed and developed landing pages for product launches and promotions
- Provided creative direction for campaign visuals to ensure brand consistency
SENIOR GRAPHIC / DIGITAL DESIGNER - TRAY INTERNATIONAL
(2009-01 - 2012-12)
- Digital creatives for eComm platforms to support online sales
- HTML mailers and automated campaign assets for marketing workflows
- Conceptualised and executed integrated marketing campaigns across digital channels
- Designed and developed landing pages for launches and promotions
- Creative direction for campaign visuals to ensure brand consistency
GRAPHIC / DIGITAL DESIGNER - TADPOLE DESIGN STUDIO
(2008-01 - 2009-12)
- Designed brand identities and digital marketing collateral across multiple clients
- Developed HTML newsletters and marketing communications for campaign delivery
- Created and edited corporate video content for internal and external use
- Designed and developed corporate websites, microsites, and intranets
- Delivered interactive digital campaigns to support marketing initiatives
