Thando Deliwe

I'm an experienced and results-driven Marketing Manager and Digital Media Specialist with a passion for creating strategies that truly connect with audiences. Over the years, I've developed and executed impactful campaigns across YouTube, TikTok, Instagram, and podcasts, combining creativity with data-driven insights to achieve measurable growth. Holding a certificate in Digital Content Strategy and Copywriting Skills, I bring a strong command of storytelling and content creation that resonates, especially with the 18–35 audience.

I thrive on strategic planning, leading teams, and solving challenges with fresh, creative ideas. Fluent in English, isiZulu, Sesotho, and Afrikaans, I enjoy building genuine connections with diverse audiences and turning brand visions into reality.

Content and Channel Manager - Gallo Record Company

(2023)

• Manage and grow digital channels across multiple platforms, including YouTube, TikTok and Instagram.
• Develop and implement content strategies tailored to platform algorithms and target audiences
• Optimize content for SEO, discoverability, and audience engagement
• Oversee full content lifecycle, from concept and creation to publishing and post-performance review
• Collaborate with cross-functional teams, including designers, editors, marketers, and stakeholders, to ensure quality and brand consistency
• Use analytics tools to measure performance, identify trends, and guide content improvements
• Drive audience growth through strategic campaigns and community engagement initiatives

Marketing Assistant - Gallo Record Company

(2021 - 2022)

• Supported the development and execution of marketing campaigns across digital and traditional channels
• Assisted in creating, editing, and scheduling social media and website content
• Conducted market research to identify trends, audience insights, and competitor activities
• Maintained brand consistency across all marketing materials and communications
• Coordinated events, promotions, and community outreach initiatives

Copyright and Data Administrator - Gallo Music Publishers

(2018 - 2020)

• Generated reports on content performance, rights status, and data accuracy for internal stakeholders
• Collaborated with legal, content, and distribution teams to ensure rights clearance and proper documentation
• Processed and updated metadata for digital assets to support discoverability and accurate cataloging
• Managed and maintained accurate copyright and licensing records for digital and physical content

CERTIFICATE - Digital Content & Copywriting - RED & YELLOW (CREATIVE SCHOOL OF BUSINESS (2025-03 - 2025-06)

Bachelor - Strategic Marketing Communications - UNIVERSITY OF JOHANNESBURG (2014 - 2016)