Thando Khanye

Emerging performance marketing and communications professional with hands-on experience supporting demand generation, campaign execution, marketing analytics, customer lifecycle marketing and digital marketing operations across the Africa and Middle East region at Sage. Experienced in campaign reporting, lead generation analysis, email marketing, webinar marketing, referral programme management, marketing performance reporting and stakeholder collaboration. Skilled in using Power BI, Campaign Launchpad, Salesforce, Eloqua, Workfront and Microsoft Copilot to support campaign optimisation and data-driven marketing decisions.

Currently pursuing an Honours degree in Integrated Organisational Communication through the University of South Africa while building specialised expertise in performance marketing, campaign optimisation and strategic communication.

Performance Marketing Intern at Sage (2025-01 – Present)

Internship extended following successful performance and ongoing business requirements

• Support the execution and optimisation of HR and Payroll marketing campaigns across AME, contributing to campaign planning, asset coordination, execution and performance tracking.
• Monitor and analyse campaign performance using Power BI, Salesforce, Eloqua and reporting dashboards to support lead generation visibility and campaign optimisation.
• Prepare campaign performance reports and insights for Marketing Performance Reviews, including Sage 300 People and Sage Payroll Advanced nurture campaign reporting.
• Assist with email marketing and customer-facing campaign assets, including nurture communications, landing page support and migration-related communications.
• Coordinate Sage Referrals Programme activities, including relaunch support, stakeholder communication, internal awareness, performance tracking, reporting and activation planning.
• Support webinar and virtual event marketing, including Sage 300 People Coffee Break Demo reporting, lead management and post-event insight development.
• Contribute to customer migration and retention initiatives through lifecycle communications, nurture journey support and customer journey improvement activities.
• Participate in weekly Performance Marketing interlocks, regional collaboration sessions, Digital Hub projects and SDR/BDR alignment activities.
• Use Microsoft Copilot and AI-enabled workflows to support campaign ideation, reporting, research, content refinement and structured ways of working.

Digital Marketing and Brand Promotion at Freelance (2016-01 – 2025-12)

• Create and manage promotional content across social media platforms to support brand awareness and audience engagement.
• Support experiential and event-based marketing activations for consumer brands, including campaign execution and brand representation.
• Collaborate with brands and event stakeholders to execute promotional campaigns, engage target audiences and monitor social media trends.
• Campaigns and brands include Krispy Kreme, Capsule Fest in association with Sportscene, Flying Fish, Brutal Fruit, Shine Club MTV Africa, Soweto Ink and Cadbury.

Honours in Integrated Organisational Communication – University of South Africa (UNISA) (2026-01)

Bachelor of Arts in Communication Science – University of South Africa (UNISA)

Certificate in Agile Project Management – University of Cape Town

National Senior Certificate in Grade 12 – Holy Family College