Visual Director - Roccotole - Johannesburg, Soweto
(2024-01 - 2026-12)
Roccotole is a leading vocalist and children's art facilitator. Appointed as Visual Director to develop and implement a cohesive visual identity for the band, ensuring alignment between the brand image and its musical direction.
- Developed and executed the band's complete visual identity and branding strategy.
- Designed corporate identity materials including logo, letterhead, business cards, booking forms, promotional pamphlets, and artist profiles.
- Led creative direction for advertising and promotional campaigns for upcoming shows and events.
- Managed photography and videography for live performances, including full post-production editing.
- Assisted in facilitating fine arts and craft classes for children aged 6–14.
- Documented art activities through photography and video for reporting and promotional purposes.
- Butterfly Art Project – Soweto Phefeni (2024)
- Mother's Day Live Painting Event – Southgate Mall (2-day activation, 2024)
- Eggstraordinary Art Expo – Westgate Mall (14-day exhibition, 2025)
- Westgate Birthday Celebration – Live art activation (2025)
- Ghetto Gospel live bands events (2025)
General Secretary and Creative Director - NKA - Johannesburg, Soweto
(2023-01 - 2024-12)
NKA is an NPO that provides comprehensive home-based care services, education and skill development programs, local economic opportunities, recreational activities, creative arts, and rehabilitation support.
- Ensured board decisions align with the organization's constitution and objectives.
- Monitored adherence to ethical standards and good governance practices.
- Prepared meetings notices and circulate agendas in consultation with the Chairperson.
- Recorded accurate minutes during board and Annual General Meetings (AGMs).
- Served as the official communication link between, board members, management team and stakeholders and partners
- Supported the development and review of strategic plans.
- Assisted in drafting annual operational plans.
- Ensured program reports are compiled and presented to the board.
- Monitor deadlines for compliance submissions and funding reports
- Developed and maintain the organization's creative vision.
- Designed and defined the brand identity
- Ensured consistency across all communication platforms (print, digital, events).
- Designed and oversaw creative programs of drawing and illustration.
- Identified innovative creative approaches that support psychosocial wellbeing.
- designed posters, brochures, digital content, and exhibition materials.
- Developed visual impact reports for stakeholders and funders.
- Collaborated with management to translate strategic goals into creative outputs.
- Substance abuse rehabilitation program with car attendance at Diepkloof Mall (2023-2024)
- Football tournament (2024)
- Flash Mobb Events at Diepkloof Mall (2024)
- She Fears - a Theatre Play directed by Pat Molaba and Produced by Dickson Malele (2024)
- Food Garden program at Diepkloof Hall
Creative Director and Event Organizer - Trackside Creatives - Johannesburg, Soweto
(2020-01 - 2022-12)
Trackside Studios is a creative hub in Soweto raised by street culture, and fueled by boundless imagination. From design and branding to music, fashion, and digital storytelling
- Defined and lead the overall creative vision and artistic direction of the studio.
- Develop creative strategies across multiple disciplines including design, branding, music, and digital storytelling.
- Maintained a visual and brand consistency across all studio outputs, platforms, and partnerships.
- Directed photoshoots, video productions, live activations, and creative campaigns.
- Designed branding and identity development for internal projects and external clients.
- Supervised creative production timelines, ensuring high-quality delivery within deadlines and budgets.
- Curated exhibitions, events, and creative showcases that promote local talent and community engagement.
- Planned, shot, and directed video productions.
- Operated cameras, lighting, and audio equipment.
- Collaborate on pre-production planning (scripts, shot lists, locations).
- Filmed corporate events, commercials, interviews, documentaries, and branded content.
- Deliver footage ready for post-production editing.
- Edited video footage into polished final productions.
- Integrated motion graphics, animations, and special effects.
- Captured high-quality images for marketing, publishing, and branding.
- Managed lighting, composition, and creative direction during shoots.
- Edited and retouched images to professional standards.
- Produce brand imagery for websites, brochures, and social media.
- Trackside Thursday Live (2020-2022)
- Trackside 5 days Conference (2021)
- Print party (Live screen printing) (2021-2022)
- Print party Workshop and exhibition (2022)
- Thank you for the music Tribute to Busi Mhlongo, Lebo Mathosa and Lette Mbuli (2020)
Co-Founder and Director - PaypaBag Multimedia - Bronkospruit, Mpumalanga
(2018-01 - 2021-12)
PaypaBag Multimedia is a team of creatives that provides a wide range of digital creative solutions and products.
- Defined and communicated the overall creative vision of the company.
- Identified new opportunities in multimedia, publishing, and digital media markets.
- Guided the company's growth in areas such as digital video production, graphic design, animation, 3D modelling, and web development.
- Developed and implement strategies to attract new clients and markets.
- Identify new revenue streams through multimedia services and creative product packages.
- Lead negotiations for major projects and contracts.
- Supervised departmental performance including creative, production, and technical teams.
- Developed and implement operational policies and procedures.
- Ensured responsible allocation of resources for production and development.
- Represented PaypaBag Inc. in industry events, partnerships, and negotiations.
- Ensured the company complies with legal, regulatory, and ethical standards.
Co-Founder and Director - Visuallusion multimedia - Polokwane, Limpopo
(2014-01 - 2017-12)
Visuallusion is a multimedia co-operation skilled with audio visual designers for advertising on digital and print media. Offering comprehensive digital media service from corporate image to advertising solutions.
- Defined and communicated the overall creative vision of the company.
- Ensured the company remains competitive and innovative in the creative industry.
- Defined the long-term vision, mission, and strategic goals of Visuallusion Multimedia
- Established partnerships with companies, organizations, and independent creators.
- Develop and implement operational policies and procedures.
- Ensured responsible allocation of resources for production and development.
- Oversaw major creative projects and ensured alignment with the company's vision.
Art Programs Coordinator, Concept Store Manager and Event Organizer - L.A.C.A (Limpopo Arts and Culture Association) - Polokwane, Limpopo
(2009-01 - 2014-12)
The Limpopo Arts and Culture Association (LACA) is an independent, nonprofit organization focused on promoting artistic excellence in the Limpopo province.
- Designed and coordinate arts and culture programs aligned with LACA's mission.
- Planned seasonal programming such as poetry nights, music performances, exhibitions, and community art events.
- Developed initiatives that support local artists, poets, musicians, and cultural practitioners.
- Identified opportunities to showcase emerging talent within Limpopo.
- Managed the day-to-day operations of the concept store.
- Ensured proper inventory management and stock control.
- Collaborated with local artists, designers, writers, and craftspeople to stock their work in the store.
- Promoted locally produced cultural goods and creative publications.
- Developed marketing strategies to increase store traffic and sales eg. store promotions, product launches, and artist showcase.
- Prepared sales and inventory reports for organizational management
- Conceptualized and organize poetry and sound-based cultural events.
- Curate performances featuring poets, spoken word artists,
- Planned logistics including venue setup, equipment, and scheduling.
- Identified and invited poets, performers, and musicians
- Build audiences for poetry and sound events within local communities.
- Prepare reports on event outcomes and cultural impact.
- Promoted LACA's mission of artistic development in Limpopo.
Graphic Designer and D.O.P - Copy Tech - Johannesburg, Braamfontein
(2004-01 - 2006-12)
- Develop creative concepts and visual designs for print and digital marketing materials.
- Eg. Business cards, Flyers and brochures, Posters and banners, Catalogues and booklets
- Social media graphics and Promotional merchandise artwork.
- Worked directly with clients to understand their branding and communication goals.
- Translated client ideas and marketing messages into effective visual designs.
- Presented design concepts and implement revisions based on client feedback.
- Prepared artwork files for professional printing. Eg Bleed and margins, CMYK color format
- Resolution and file size, Print-ready PDF formats.
- Coordinated with printing staff to ensure accurate production
- Follow client brand guidelines and corporate identity standards.
- Work closely with print operators, sales staff, and marketing teams.
- Operate digital printing machines and production equipment.
- Ensure high-quality output for printed materials.
- Monitor print quality, color accuracy, and finishing standards.
- Checked and process design files before printing.
- Adjusted files for optimal print results.
- Managed print queues and job scheduling.
- Operated printers, cutters, laminators, binders, and finishing machines.
- Performed routine machine maintenance and troubleshooting.
- Coordinated with sales teams to ensure accurate job execution.
- Managed production timelines to meet customer deadlines.
- Ensured proper packaging and delivery of final printed products.
- Inspect printed materials for defects or inconsistencies.
- Ensure final products meet company and client standards.
