Valentina Turner

Results-driven digital marketing professional with 13 years of experience across digital agencies and client-consulting roles. Proven expertise in building and maintaining strong relationships with teams and clients to address business challenges and drive marketing success effectively. Skilled in managing diverse digital marketing projects, optimising budgets, and executing comprehensive strategies that enhance brand presence.

Freelance consultant at Independent (2025-09 – Present)

Providing strategic digital marketing and communications consulting for few agencies, including campaign planning, digital marketing strategy, paid media across LinkedIn and Meta and account management. Current clients include: Barrk Marketing (a full service agency), Root 360 and Isalia communications.

Digital Marketing Consultant at Beck Family marketing - Graham Beck (2019-01 – 2025-12)

• Social Media Management: Plan and schedule content across various channels to optimise reach and engagement.
• Paid Media Management: Utilise paid media campaigns to drive return on investment (ROI), leveraging targeted advertising to maximise performance.
• Performance Achievement: Achieved a 598.8% growth for the Instagram account over the past year, demonstrating capability in audience engagement and content strategy.
• Campaign Work: Northern Lights Giveaway: Established a defined target audience and key objectives for the three-month campaign. Achieved a total campaign reach of 1,429,605 over the period.
• Achieved over R123,000 in sales with a paid media budget of R29,000.

Digital Marketing Consultant at Beck Family marketing - Steenberg (2024-01 – 2025-12)

• Paid Media Ad Campaigns: Advise on and optimise paid advertising campaigns on Meta platforms to achieve targeted marketing objectives and drive measurable results, such as restaurant bookings or spa visits.
• Reporting and Insights: Compile and analyse monthly reports on social media performance, providing strategic insights and actionable recommendations to inform future efforts.
• Social Media Management: Plan and schedule content across various channels to optimise reach and engagement.
• Newsletter management for 4 x monthly newsletters.

Business Unit Director at Adhesion (2022-09 – 2025-04)

Clients served include: IHG hotels (Intercontinental, Fairview, Holiday Inn, Crowne Plaza), Pullman Cape Town, Accor Global Hotel Group, Hyde Hotel Johannesburg, AgroFresh (Agricultural Solutions), and Swartland Windows and Doors.

• Team Management: Managed a team of 10 professionals, providing guidance, support, and performance oversight to ensure high productivity and team cohesion.
• Operational Oversight: Direct the day-to-day operations of the agency, ensuring smooth workflow and efficient execution of tasks and projects.
• Budget and Cost Management: Monitored and managed budgets and cost estimates for clients, optimising financial performance and profit for the agency.
• Digital Strategy and Campaigns: Oversaw the development and implementation of digital strategies and campaigns.

Account Manager at Superseed Studio (2019-05 – 2022-08)

Clients served include: Warwick Wines, El Jimador, Sol Beer, Dermafrica (Premium Cosmetic Solutions), Float, Miway Life, Click-send-now (Remittance company), Seattle Coffee website, and The Animation School.

• Client Relationship Management: Cultivated and maintained strong relationships with key clients, acting as the primary point of contact to address needs and ensure high satisfaction.
• Project Coordination: Managed end-to-end project execution, including resource allocation, timeline management, and cross-functional team collaboration, ensuring deliverables met client expectations.
• Budget Management: Compiled monthly invoice retainers and ad-hoc costings for clients. Worked towards monthly business goals and financial tracking.

Digital Manager at Root 360 Agency (2018-01 – 2019-01)

Clients served include: Leeu Estates, Tuk Tuk Breweries, Linthwaite House UK, Marigold Indian restaurant Franschhoek, Graham Beck

• Social Media Management: Created and managed digital content, compiled monthly reports, and oversaw the implementation of paid media and community strategies.

Digital Engagement Specialist at Platinum Seed Digital Agency (2014-01 – 2018-12)

Clients served include: Mount Vernon Wines, Aperol, Glenfiddich Whisky, Cointreau, First Watch Whisky, President Hotel, Rhino Tears wines.

• Social Media Development: Developed content calendars, supervised photo shoots, and managed online engagement and influencer strategies.
• Copywriting: Wrote copy for social media calendars and paid media campaigns.

Copywriter at Chenshia Jewels (2012-01 – 2013-12)

• Content Development: Crafted compelling copy for web content, social media, blogs, brochures and newsletters, ensuring alignment with brand voice and messaging goals.
• Project Management: Coordinated content projects from conception to delivery, managing timelines, resources, and cross-functional team input to meet client expectations.

Marketing Assistant at Woolworths (2012-04 – 2012-06)

• Brand Strategy Implementation: Assisted in the development and execution of brand strategies, ensuring alignment with overall marketing goals and objectives in the beauty and make-up brand team.
• Communication and Promotional Planning: Supported the planning and execution of communication and promotional activities, contributing to the creation of effective in-store and online marketing campaigns.

Post Graduate Diploma in Copywriting – Red & Yellow School of Advertising (2010-01 – 2011-12)

Bachelor of Arts in Visual Arts and English Language – University of Cape Town (2006-01 – 2008-12)

Matric with Merit – Herschel Girls High School (2000-01 – 2004-12)