Marketing Executive
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I am a high performing professional with 15 years expertise in , marketing management positions and 20 years in executive/strategic marketing management positions in several industries including: retail; media, hospitality and entertainment. In addition, 6 years of entrepreneurial experience.
I have excellent influencing and strategic thinking ability, exceptional success in execution of marketing and brand strategies in start-up organisations, as well as the repositioning of brand and marketing strategies in established organisations with a unique ability to facilitate collaboration with cross-functional business operations that enables departmental functional alignment to new marketing initiatives, and thus enable the seamless integration of strategic marketing objectives into operational functions.
I have been in senior marketing manager roles for casino/hospitality and retail organisations.
I have experience in: Brand development and management, strategy development and implementation, budget development, media and advertising, customer relationship marketing, digital marketing, promotion conceptualisation and implementation, event management, research, customer service, public relations and general staff management (mentoring and coaching). II also have experience as an entrepreneur (as a marketing consultant)I am also a qualified health coach and personal trainer with a passion for health and wellness.
I have a BA degree (majoring in Industrial Psychology and Sociology) obtained from Wits University. I also obtained my Licentiate of Speech and Drama through Unisa. I have completed various diplomas and certificates in: Marketing, Public Relations, Journalism, Social Media Management, Coaching and Mentoring, Business and Project Management.