Vincent Thabang Setlhare

Ready to advance to middle managerial responsibilities and assume more in high media liaison, marketing and events, public relations and stakeholder management. Contribute to economic growth and sustainable development by ensuring policies and strategies. Determined to prove myself in the field through dedication, hard work and competency with a unique mix of experience gained over the years, knowledge and skills that can contribute to the mandate of any business organisation.

Communication Specialist - Companies and Intellectual Property Commission (CIPC)

(2025-08)

• Develop and execute comprehensive communication strategies and media plans for projects, events and campaigns.
• Secure and coordinate media interviews, media briefings, promos, live broadcasts, media workshops and media tours.
• Media engagement activities to facilitate responses to media queries while adhering to tight deadlines.
• Write and distribute media advisories, statements and sheets. Ensure that speeches, opinion pieces, feature articles, pictures, advertorials, notices and correspondence to editors and media are disseminated timeously.
• Maintain and update the media database on a regular basis and work closely with Government Communication and Information System (GCIS).
• Provide strategic advice to Executive management on Communication and Outreach opportunities and risks.
• Manage Human and Financial Resources.
• Manage assets and equipment allocated to the Communications and Outreach Units.
• Build and maintain strong relationships with media houses and journalists. Draft and approve press releases, speeches, and official statements.
• Manage crisis communication and serve as spokesperson when required.
• Manage all Digital & Social Media platforms.
• Assist in managing the budget and selecting appropriate media platforms to profile the entity.
• Ongoing liaison with GCIS to ensure that the platforms are aligned with the overall Government Communication Strategy and regularly update the media platforms utilised to ensure that current trends are followed.
• Researching and writing articles for print publications, newsletters and websites.
• Develop innovative products to raise the profile of the entity, such as digital branding.
• Producing content for television, radio, online and social media platforms.
• Produce content for factsheets, booklets, pamphlets and internal newsletters.
• Inform and mobilise staff to participate in the implementation of the government's programmes for the realisation of its goals.
• Contribute to the departmental Internal Communication Strategy and annual plans to support the strategy.
• Create a conducive working environment where all employees are informed and inspired to understand and work towards the entity's goals.
• Enhance the entity's platforms and share the best practices for use to communicate important information and campaigns.
• Creating and updating accurate content that is easy to understand.
• Creating and updating internal communication.
• Coordinate and establish stakeholder relations.
• Develop and implement Stakeholder Management Strategy and plans.
• Conduct stakeholder mapping and establish effective stakeholder communication channels.
• Promote participation, ownership and active involvement of stakeholders, including beneficiaries of innovation projects.

Deputy Director: Marketing and Communications - g-FleeT Management

(2024-03 - 2025-07)

• Develop and execute comprehensive communication strategies and media plans for projects, events and campaigns.
• Secure and coordinate media interviews, media briefings, promos, live broadcasts, media workshops and media tours.
• Media engagement activities to facilitate responses to media queries while adhering to tight deadlines.
• Write and distribute media advisories, statements and sheets. Ensure that speeches, opinion pieces, feature articles, pictures, advertorials, notices and correspondence to editors and media are disseminated timeously.
• Maintain and update the media database on a regular basis and work closely with Government Communication and Information System (GCIS).
• Coordinate and establish stakeholder relations.
• Develop and implement Stakeholder Management Strategy and plans.
• Conduct stakeholder mapping and establish effective stakeholder communication channels.
• Promote participation, ownership and active involvement of stakeholders, including beneficiaries of innovation projects.
• Inform and mobilise staff to participate in the implementation of the government's programmes for the realisation of its goals.
• Create a conducive working environment where all employees are informed and inspired to understand and work towards the entity's goals.
• Contribute to the departmental Internal Communication Strategy and annual plans to support the strategy.
• Enhance the entity's platforms and share the best practices for use to communicate important information and campaigns.
• Creating and updating accurate content that is easy to understand.
• Researching and writing articles for print publications, newsletters and websites.
• Develop innovative products to raise the profile of the entity, such as digital branding.
• Producing content for television, radio, online and social media platforms.
• Produce content for factsheets, booklets, pamphlets and internal newsletters.
• Develop content for infographics and share information with the Graphic Designer and Webmaster.
• Assist in managing the budget and selecting appropriate media platforms to profile the entity.
• Ongoing liaison with GCIS to ensure that the platforms are aligned with the overall Government Communication Strategy and regularly update the media platforms utilised to ensure that current trends are followed.
• Works closely with Supply Chain Management for media buying and ensures that the PFMA rules are adhered to in procuring media services.
• Coordinate all corporate communication activities that include both external and internal communication, special programmes, marketing and corporate identity management responsibilities.
• Develop, monitor and maintain communications and special programme strategies and policies.
• Develop communication key messages and provide media liaison for special projects.
• Internal and external stakeholder engagement.
• Coordinate live streaming sessions and social media campaigns to profile the entity's events or programmes.

Assistant Director: Media Liaison - Department of Science and Innovation

(2017-03 - 2024-02)

• Develop and execute comprehensive communication strategies and media plans for projects, events and campaigns.
• Secure and coordinate media interviews, media briefings, promos, live broadcasts, media workshops and media tours.
• Media engagement activities to facilitate responses to media queries while adhering to tight deadlines.
• Write and distribute media advisories, statements and fact sheets. Ensure that speeches, opinion pieces, feature articles, pictures, advertorials, notices and correspondence to editors and media are disseminated timeously.
• Maintain and update the media database on a regular basis and work closely with the Government Communication and Information System (GCIS).
• Lead the media monitoring and analysis function for the department.
• Facilitate the monitoring and analysis of media coverage of the department and the broader system.
• Daily media scans on all media platforms and distributes to all staff members.
• Develop thematic and quarterly media monitoring reports.
• Ongoing and regular analysis of media coverage.
• Assist in managing the budget and selecting appropriate media platforms to profile the Department.
• Ongoing liaison with GCIS to ensure that the platforms are aligned with the overall Government Communication Strategy and regularly update the media platforms utilised to ensure that current trends are followed.
• Works closely with Departmental Supply Chain Management for media buying and ensures that the PFMA rules are adhered to in procuring media services.
• Researching and writing articles for print publications, newsletters and websites.
• Develop innovative products to raise the profile of the department and its entities, such as digital branding, squeeze back and story integration.
• Producing content for television, radio, online and social media platforms.
• Produce content for factsheets, booklets, pamphlets and internal newsletters.
• Develop content for infographics and share information with the Graphic Designer and Webmaster.
• Coordinate and establish stakeholder relations.
• Develop and implement stakeholder management strategy and plans.
• Conduct stakeholder mapping and establish effective stakeholder communication channels.
• Promote participation, ownership and active involvement of stakeholders, including beneficiaries of innovative projects.
• Coordinate and manage Memoranda of Agreements (MOAs) and Understanding (MOUs).
• Coordinate all corporate communication activities that include both external and internal communication, special programmes, marketing and corporate identity management responsibilities.
• Develop, monitor and maintain communications and special programme strategies and policies.
• Develop internal communication key messages and provide media liaison for special projects.
• Internal and external stakeholder engagement.
• Set up virtual events for programmes (webinars and meetings).

Postgraduate Diploma - Business Administration - University of South Africa (UNISA)

Bachelor of Arts Honours - Media Studies - University of South Africa (UNISA)

National Diploma - Public Relations Management - University of South Africa (UNISA)

National Diploma - Management Assistant - Taletso College (FET) / Further Education and Training

Senior Certificate - Baitshoki Senior Secondary