Vuyo Bottoman

Early-Career Marketing Professional

Talent

Johannesburg, GautengMember since 23 June 2026

Client EngagementConsumer BehaviourDigital Marketing

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Client EngagementConsumer BehaviourDigital Marketing

About

BCom Marketing Management graduate with strong communication, analytical and interpersonal skills developed through academic projects in research, consumer behaviour and business strategy. Confident and client-focused, with the ability to engage effectively, understand needs and communicate solutions clearly. Motivated to build a career in business, client engagement and financial services.

Experience

BMAR 326 Sales & Digital Marketing - North-West University - Vanderbijlpark, South Africa

(2024 - 2024)

Developed a digital marketing plan to enhance the online presence of a local fastfood brand.

Analysed customer needs and communication approach to improve engagement and persuasion.
Recreated and presented a sales dialogue, demonstrating communication, negotiation and client engagement skills.
Applied consumer insights to design a social media content calendar aimed at increasing brand awareness and engagement.
Delivered a strategic plan outlining specific tactics for content and website structure to drive digital growth.

BMAR 222 Brand Management - North-West University - Vanderbijlpark, South Africa

(2023 - 2023)

Developed a full brand management plan for a local start-up, including brand positioning, architecture, and equity building.

Presented findings and recommendations clearly to an audience, demonstrating strong communication and confidence.
Designed a 360º promotional strategy and customer communication journey to increase brand exposure and sales.
Supported project planning, research and documentation to ensure structured and accurate delivery of outcomes.

BMAR 321 Marketing Research - North-West University - Vanderbijlpark, South Africa

(2024 - 2024)

Conducted a comprehensive market research to assess the feasibility of a new brand extension.

Designed and distributed consumer surveys and analysed consumer responses to support market feasibility recommendations.
Synthesised research findings into a data-driven strategic report with actionable recommendations and presented a data-backed strategy for positioning and marketing, which was presented to an academic panel.