Razor PR – Brand Identity & Communications Campaign (2025)
Agency-Based Project | Photography & Creative Sector Client
- Worked within a PR agency environment on a brand identity and communications campaign for a photography organization
- Contributed to building the brand’s identity, positioning, and strategic narrative within the South African creative sector
- Conducted in-depth cultural, audience, and sector research to inform the communications strategy
- Assisted in developing the core campaign insight and movement strategy aimed at engaging Gen Z audiences
- Collaborated on integrated campaign planning across PR, digital, experiential, and media platforms
- Supported campaign structuring, messaging development, content planning, and success metrics
- Gained exposure to agency workflows including client briefs, strategy development, timelines, and campaign pitching
Chicken Licken – Brand Reconnection & Campaign Strategy (University–Industry Linked,
2025)
- Worked on a strategic brand communications brief for Chicken Licken focused on reconnecting the brand’s core values with its audience
- Conducted extensive audience and cultural research, including primary survey research and secondary research using Google and social media platforms
- Identified a key consumer insight: “the taste that makes Mzansi move” as a cultural and emotional brand connector• Collaborated with the design team to translate strategic insights into an integrated campaign concept and visual direction
- Contributed to campaign messaging, content ideas, and strategic rationale
- Final campaign strategy and creative concept submitted to the Chicken Licken team for review
South African Cities Network (SACN) – Cities Connect Sustainability Strategy (University–
Industry Linked, 2025)
- Worked on a strategic communications and positioning brief for the South African Cities Network
(SACN) focused on sustainability within Gauteng
- Conducted stakeholder and sponsor mapping to identify funders and partners aligned with urban sustainability objectives
- Analyzed SACN’s role within the urban development ecosystem to inform a clearer positioning strategy
- Developed a strategic recommendation to position SACN as a “Cities Connect” platform linking cities,
funders, and development partners
- Contributed to messaging development, content structuring, and strategic rationale
- Collaborated within a team to produce a comprehensive strategic document outlining positioning,
partnerships, and sustainability impact
