Wj Annandale

Driven business development and partnerships professional with a background in professional sport, sales, marketing, event management and client relationship management. Throughout my sporting career I have built meaningful relationships across the professional sports and business communities, giving me a strong network and the ability to create valuable commercial opportunities. I thrive in fast-paced environments, enjoy connecting people and brands, and have proven experience leading teams, coordinating events, growing communities and developing long-term business relationships.

Alongside my professional career, I am currently launching my own sports and business consultancy, focused on athlete management, commercial partnerships, sponsorship acquisition, business development and strategic consulting for athletes, brands and businesses. I am passionate about helping businesses grow and believe my entrepreneurial mindset, commercial awareness and extensive network would allow me to make an immediate impact.

Marketing & Events Manager | Head Trainer at Willow Way Fitness (2025-08 – 2026-06)

• Managed daily operations of a high-performing fitness facility.
• Led marketing campaigns and promotional initiatives.
• Planned and executed member events.
• Built relationships with members, partners and local businesses.
• Increased community engagement and brand awareness.
• Led and managed coaching staff.
• Assisted with business development and membership growth.
• Developed strategies to improve client retention and customer experience.

Short-Term Insurance Broker (Under Supervision) at Willmar Brokers (2024-08 – 2025-07)

• Developed long-term client relationships.
• Generated new business opportunities.
• Consulted with clients to identify suitable commercial solutions.
• Negotiated with insurers.
• Managed client portfolios.
• Built trust through professional service.

Founder (Launching) at Annandale Sports & Business Consultancy (2026-01 – Present)

Currently establishing a consultancy focused on connecting sport and business through: Working with athletes, brands and businesses to unlock commercial opportunities while creating long-term strategic partnerships.

• Athlete Representation
• Sponsorship Procurement
• Commercial Partnerships
• Business Development
• Brand Consulting
• Networking Events
• Corporate Partnerships

Farm Worker (H2A Visa) at Matt Fortenberry Farms (2024-02 – 2024-07)

• Operated agricultural machinery and drone crop spraying equipment.
• Conducted crop monitoring and agricultural operations.
• Worked within strict safety and operational standards.

Sheep Flock Manager at Self-Employed (2023-07 – 2024-01)

• Managed livestock health and breeding programmes.
• Controlled purchasing, inventory and supplier relationships.
• Oversaw budgeting, sales and operational planning.
• Developed strong business management and organisational skills.

Farm Worker (H2A Visa) at 3-M Farms (2022-02 – 2022-04)

• Livestock handling and processing.
• Feedlot operator

Insurance Administrator at Equisure Insurance Brokers (2022-01 – 2023-12)

• Policy administration

GED – HomeZone Sport Center

Crossfit Level 1