Yaaseen Abdulla

As a creative and commercially-driven retail professional, I bring a sharp eye for visual merchandising, brand execution, and customer excellence from working with five local fashion brands. I excel at translating brand direction into impactful floor presentations, identifying trade opportunities, and coaching teams to maximize department performance. Gold Medalist at the International Bernina Sewing Competition (2023) and Top 3 NMU Student Designer showcased at the Ebubaleni and Modern Muse Fashion Shows.

Featured in The Herald.

SENIOR VISUAL COMMERCIAL at ZARA (2025-07 – Present)

• Commercial & Visual Strategy: Analysed weekly commercial reports and performance data to build action plans, optimise layouts, track best-sellers, and monitor competitor movements.
• Visual Merchandising & Display: Managed high-standard in-store displays and mannequin styling to maintain brand guidelines and represent current collection concepts.
• Product & Inventory Management: Planned shop floor placement and orientation prior to deliveries, managed stock levels with Product Managers, and ensure stockroom organisation and efficiency.
• Operational & Event Planning: Spearheaded visual and operational execution for peak trading events (e.g., Black Friday, sales launches) from setup to post-event analysis.
• Team Training & Leadership: Trained store teams on commercial trends, cross-selling, and outfit-building while identifying and developing internal talent for commercial roles.
• Process Efficiency & Tech: Leveraged retail technologies (RFID, TGT, PDA) to ensure efficient delivery execution, stock replenishment, and streamlined store processes.

SALES ASSISTANT at Typo (2024-11 – 2025-02)

• Product: Engaged customers with product knowledge to drive sales and meet targets.
• Customer Service: Delivered excellent customer service, resolving inquiries and complaints.
• Image & Displays: Assisted in visual merchandising and maintaining store presentation.
• Point of Sale: Processed transactions accurately using POS systems and handled cash.
• Stock & Replenishment: Managed stock, conducted inventory checks, and restocked shelves.
• Collaborated with the team to meet sales goals and ensure smooth operations.

SALES ASSISTANT at Sportsmans Warehouse (2024-07 – 2024-11)

• Delivered excellent customer service, resolving inquiries and ensuring a positive shopping experience.
• Assisted with daily operations, team coordination, and maintaining schedules.
• Helped manage inventory, restocking, and ensuring stock levels were optimal.
• Supported sales efforts by implementing promotions and driving targets.
• Handled cash management, reporting, and maintained store standards.
• Contributed to a friendly and welcoming store environment.

SALES ASSISTANT at Relay Jeans (2020-02 – 2021-01)

• Delivered excellent customer service with consistent positive feedback and conflict resolution.
• Handled daily admin tasks including stock receiving, inter-branch transfers, and team training.
• Executed visual merchandising and store layout updates to boost product visibility.
• Led stock takes and collaborated on inventory control and loss prevention strategies.
• Managed POS operations, cash reconciliation, and end-of-day banking procedures.

Bachelor of Visual Arts in Fashion & Textile design – Nelson Mandela University (2020 – 2023)

Bachelors in General Education – Nizamiye Al-azhar Institute (2019 – 2019)