Yolanda Sithole

Results-driven Social Media & Community Manager with 3+ years of experience managing digital communities, optimizing engagement, and delivering data-driven insights across retail, healthcare, FMCG, lifestyle, and technology sectors. Skilled in social listening, crisis communication, and brand voice governance, with a strong ability to translate business objectives into impactful social strategies. Experienced in integrated agency environments and client-facing roles, with a growing focus on digital platforms, data analytics, and business analysis to support modern, tech-enabled marketing and customer experience.

Freelance Social Media Manager - Freelance - Sandton

(2025-03)

• Manage daily engagement and community interactions across multiple platforms.
• Monitor brand mentions and provide sentiment insights to improve messaging.
• Develop response frameworks to maintain tone of voice and customer trust.
• Deliver monthly performance reports with actionable recommendations.

Social Media Community Manager - McCann Joburg

(2024-11 - 2025-01)

• Managed social media communities for major brands across multiple platforms.
• Ensured brand voice consistency across proactive and reactive engagement.
• Collaborated with creative and strategy teams to produce culturally relevant content.
• Provided insights on audience sentiment and engagement trends.

Social Media Marketing Coordinator - Smartphone Avenu

(2024-01 - 2025-01)

• Oversaw social media management for multiple branches, ensuring consistent messaging.
• Implemented WhatsApp Business workflows to improve customer response efficiency.
• Led campaign execution and tracked engagement metrics to optimize performance.

Social Media Manager - Fourways Dental Studio

(2024-04 - 2024-11)

• Developed and executed social media strategies aligned with patient engagement goals.
• Managed online reputation and responded to reviews with empathy and professionalism.
• Monitored analytics and provided insights to improve inquiries and conversions.

Digital Marketing & Community Manager - Sherbet Agency

(2023-08 - 2024-10)

• Managed community engagement for major retail and entertainment brands.
• Conducted audience retargeting analysis to improve campaign performance.
• Scheduled and optimized content aligned with campaign objectives.

Higher Certificate - Business Management - University of Johannesburg (2026)