Boryana Velikova

Agile Coach, Product Owner, and Executive Coach with 8+ years of experience across IT, product delivery, and organizational development. I help teams and leaders improve performance, alignment, and autonomy by integrating Agile frameworks with coaching, facilitation, and leadership development practices. I work at the intersection of people, technology, and product delivery to drive measurable team effectiveness and sustainable ways of working.

Product Owner | Project Manager | Scrum Master | Coach at Avoristech (2025-03 – Present)

• Act across Scrum Master, Product Owner, Project Manager, and Coach roles within product delivery, ensuring alignment between stakeholders, product strategy, and team execution.
• Facilitate Agile ceremonies, remove impediments, and drive continuous improvement to enhance team flow and collaboration.
• Manage and prioritize product backlog, ensuring value-driven delivery aligned with business goals and stakeholder expectations.
• Lead planning, execution, and coordination of cross-functional initiatives to ensure successful and timely delivery.
• Support individuals and teams through coaching to strengthen autonomy, collaboration, and soft skills.

Personal and Executive Coach at Freelance (2021-01 – Present)

• Provide 1:1 and executive coaching focused on personal and professional development, leadership growth, and decision-making clarity.
• Support clients in developing self-awareness, emotional intelligence, and sustainable performance habits.
• Facilitate transformation processes that increase autonomy, confidence, and alignment with personal goals.

Agile Coach for Technical Teams at HBX Group (2021-05 – 2024-03)

• Coached technology and platform teams in Agile transformation, improving collaboration, delivery predictability, and team autonomy across multiple squads.
• Facilitated Agile ceremonies and supported continuous improvement practices across teams and departments.
• Worked with leadership to strengthen Agile mindset and improve organizational alignment through OKRs and outcome-based thinking.
• Supported teams in evolving toward higher levels of maturity, self-management, and performance effectiveness.

Internal Service Manager / Assistant Supplier Relationship Manager (IT Operations & Governance) at HBX Group (2017-08 – 2021-04)

• Managed internal IT service delivery, ensuring alignment with business priorities and operational efficiency.
• Supported definition and tracking of OKRs across IT and business units, improving transparency and focus.
• Coordinated external service providers to ensure consistent service quality and delivery standards.
• Enhanced communication flow between technical teams and business stakeholders.

IT Service Desk Supervisor (Operations) at HBX Group (2017-01 – 2017-07)

• Led and coordinated the Service Desk team, ensuring effective resolution of incidents and service requests.
• Improved ticket management processes and operational efficiency.
• Contributed to continuous improvement initiatives within IT support operations.

Service Desk Agent (Operations) at HBX Group (2016-08 – 2016-12)

• Provided technical support to internal employees, resolving incidents and service requests.
• Ensured high-quality customer service and adherence to SLA targets.

English Teacher & Private Tutor at Freelance (2012-07 – 2017-01)

• Delivered private English lessons and academic tutoring for students aged 7–15.
• Adapted teaching methods to individual learning needs and objectives.

Sales & Customer Service Roles (Early Career) at Various roles (2014 – 2016)

• Passenger Service Agent – airport operations (check-in, boarding assistance).
• Tourist Information Agent – customer support and excursion sales.
• Sales Assistant – retail customer service in high-volume environments.

Expert in Mindfulness, Positive Psychology & Emotional Intelligence – IEPP (2022 – 2024)

International Coaching Certification in Coaching – Greatitute (2021 – 2024)

Expert in Personal & Executive Coaching (NLP, Neuroscience, EI) – EFIC (2020 – 2022)

Master in Coaching Skills, Leadership & Team Management – EQ Business School (2019 – 2022)

BA in English Studies – University of the Balearic Islands (2010 – 2016)

Erasmus Program in English Studies – University of Graz, Austria (2014 – 2015)