Senior Private Personal Assistant & Trusted Right Hand to Principal at Atom (2022-01 – Present)
Served as the Principal's most trusted private professional — functioning as personal assistant, household director, executive coordinator, and business representative simultaneously. Operated across the full spectrum of private and professional life with no boundary between personal and business domains.
- Principal's external representative: attended business meetings, presented on their behalf, briefed internal teams and external stakeholders, and managed follow-up — functioning as a trusted extension of the Principal's authority.
- Executive diary management: maintained complex calendar across 4–6 time zones, 40–55+ weekly engagements — proactively protecting Principal's time with precision and foresight.
- Strategic communications gatekeeper: managed and filtered 100+ daily contacts across email, phone, and messaging — handling correspondence independently and resolving matters without escalation.
- Cross-functional team liaison: coordinated management, marketing, design, and operations teams — translating Principal's vision into clear directives and ensuring delivery.
- Executive briefing support: prepared meeting agendas, research summaries, and presentation materials — ensuring Principal was fully prepared and confident in every engagement.
- Confidential matter management: handled sensitive contracts, NDA-protected documents, and private negotiations with complete discretion and sound independent judgement.
- Private jet coordination: managed all aspects of private jet travel including pre-departure preparation, cabin readiness, F&B, wardrobe, and in-flight personal service — maintaining Principal's standards throughout every journey.
- Complex itinerary management: orchestrated 15+ multi-leg international itineraries monthly — visas, luxury accommodations, VIP transfers, and real-time adjustments — zero disruption across 180+ travel days per year.
- Residence pre-arrival preparation: liaised with local household teams to ensure full readiness ahead of every arrival — wardrobe setup, preferences pre-stocked, and all systems operational.
- Crisis resolution: independently managed emergency rebooking, itinerary overhauls, and cross-border logistics under pressure — always without Principal involvement.
- Multi-residence household management: directed daily operations across multiple international properties — coordinating chefs, housekeeping staff, security, and maintenance teams to maintain 5-star standards at all times.
- Vendor and supplier management: curated and oversaw a network of 25–30 elite service providers — managing contracts, quality, and accountability across all household locations.
- Personal lifestyle concierge: sourced global Michelin-starred and private members' club reservations, managed personal shopping both accompanied and independently, arranged private appointments and bespoke luxury experiences.
- Wardrobe management: seasonal curation, travel packing to exacting standards, garment care, dry-cleaning logistics, and real-time styling support during travel across all climates.
- Family and guest support: extended the same level of discreet, white-glove, anticipatory service to Principal's family members and VIP guests as required.
Product Manager & Executive Operations Lead at Atom (2021-01 – 2022-12)
Operated as both a product delivery lead and executive support function — bridging C-suite strategy and day-to-day operational execution across multiple departments.
- End-to-end project delivery: led cross-functional workflows (design, development, marketing) from brief to completion, aligned with leadership priorities and commercial deadlines.
- Executive liaison: served as primary point between C-suite and operational teams — translating strategic decisions into actionable directives without constant Principal oversight.
- Decision support: provided research, competitive analysis, and scenario briefings to enable faster, better-informed executive decisions.
- Process improvement: implemented structured project tracking (Jira, ClickUp, Trello), improving on-time delivery by 30% and reducing stakeholder misalignment.
Brand Communications & Premium Client Relations at The Capital (2020-01 – 2022-12)
Represented a premium real estate and investment brand to UHNW and international clientele — building the client-facing professionalism and luxury service instincts that underpin a career in private household service.
- UHNW client representation: served as brand face for ultra-high-net-worth and international clients, building trusted relationships through impeccable presentation and communication.
- Digital brand management: managed client-facing communications and all brand materials across digital channels, maintaining consistency with executive standards.
- Performance marketing: managed Google Ads and Meta campaigns, optimising for qualified lead quality and ROI in a premium client environment.
