Commercial Director at DC Industries / Deutschcolor Egypt (2024-07 – Present)
- Develop and implement business strategies tailored to the local market to grow market share and turnover, taking the unit to its planned breakeven point.
- Recruit, train, and manage a high-performing, results-driven sales team of 32 across the retail and construction sectors.
- Built and supervise the company's logistics department from the ground up, establishing transport rules and systems.
- Coordinate with consultants, materials specification officers, and project managers to secure the certifications and approvals required for construction projects.
- Direct marketing initiatives — promotions, seminars, and contract negotiations — to meet client targets.
- Optimize logistics processes and delivery scheduling to balance customer satisfaction with profitability.
- Regularly analyze business performance and adjust action plans to maximize margin and growth.
- Took the business from zero turnover to its breakeven point and into profitability within a short time frame.
Regional Manager at Deutschcolor Tunisia (2022-09 – 2024-07)
- Coordinated sales teams across the North West, Central, and South West regions to ensure full market coverage.
- Developed account plans tailored to customer requirements and targets.
- Led regular follow-up meetings with sales representatives to sharpen field execution and results.
- Piloted new product launches, ensuring fit with local market and customer needs.
- Raised regional turnover by 140%.
- Implemented sales performance dashboards and data analysis to support strategic decisions.
Area Manager at Deutschcolor Tunisia (2020-11 – 2022-09)
- Introduced products and onboarded new customers across the Kairouan, Sidi Bouzid, Kasserine, and Gafsa areas.
- Trained customers and applicators on product use and application.
- Drove sales performance against the company's qualitative and quantitative targets.
- Managed outstanding balances, credit limits, and payment terms across the client portfolio.
Area Manager at Inter Distribution (2019-08 – 2020-10)
- Developed and executed area-specific business strategies to grow revenue and market share.
- Optimized commercial routes and sales outlets and integrated new distribution vehicles, driving a 180% increase in sales.
- Improved numeric distribution (DN) and SKU coverage, tracking KPIs through weekly meetings with delivery teams.
Area Manager at Moulin D'or Distribution (2018-02 – 2019-07)
- Covered the Siliana, Kairouan, Zaghouan, Sousse, Monastir, and Mahdia areas.
- Introduced and grew a door-to-door direct sales model in the market.
- Sectorized the territory and selected distributors.
- Built a customer database and rolled out handheld billing and digital tracking tools, with weekly route follow-ups.
- Optimized area coverage through vehicle fleet integration.
- Tracked customer visits, delivery KPIs, and sales data.
University Teacher at ISET Kairouan (2013-09 – 2017-06)
Part-time, held concurrently with the Technical Sales Representative role.
- Delivered course sessions, practical workshops, and supervised lab work.
- Supervised and evaluated final-year student projects.
Technical Sales Representative at Monde Electronic (2014-02 – 2017-06)
- Sold and presented RIKO industrial sensors.
- Carried out software and hardware repair interventions on industrial and computer systems.
- Proposed and implemented improvements to industrial production lines.
