نورالدين غزال

Commercial and sales director with over 12 years of experience leading sales, distribution, and logistics operations across Tunisia and Egypt, in the retail, construction, and FMCG distribution sectors. Skilled at building and managing high-performing teams (up to 32 people), launching new market territories, and turning underperforming areas into profitable ones, including taking a new business unit from zero turnover to its breakeven point and into profitability within a short time frame. Currently completing an Executive MBA at ISTEC Business School of Paris.

Fluent in Arabic, French, and English; open to opportunities across Africa and the Middle East.

Commercial Director at DC Industries / Deutschcolor Egypt (2024-07 – Present)

• Develop and implement business strategies tailored to the local market to grow market share and turnover, taking the unit to its planned breakeven point.
• Recruit, train, and manage a high-performing, results-driven sales team of 32 across the retail and construction sectors.
• Built and supervise the company's logistics department from the ground up, establishing transport rules and systems.
• Coordinate with consultants, materials specification officers, and project managers to secure the certifications and approvals required for construction projects.
• Direct marketing initiatives — promotions, seminars, and contract negotiations — to meet client targets.
• Optimize logistics processes and delivery scheduling to balance customer satisfaction with profitability.
• Regularly analyze business performance and adjust action plans to maximize margin and growth.
• Took the business from zero turnover to its breakeven point and into profitability within a short time frame.

Regional Manager at Deutschcolor Tunisia (2022-09 – 2024-07)

• Coordinated sales teams across the North West, Central, and South West regions to ensure full market coverage.
• Developed account plans tailored to customer requirements and targets.
• Led regular follow-up meetings with sales representatives to sharpen field execution and results.
• Piloted new product launches, ensuring fit with local market and customer needs.
• Raised regional turnover by 140%.
• Implemented sales performance dashboards and data analysis to support strategic decisions.

Area Manager at Deutschcolor Tunisia (2020-11 – 2022-09)

• Introduced products and onboarded new customers across the Kairouan, Sidi Bouzid, Kasserine, and Gafsa areas.
• Trained customers and applicators on product use and application.
• Drove sales performance against the company's qualitative and quantitative targets.
• Managed outstanding balances, credit limits, and payment terms across the client portfolio.

Area Manager at Inter Distribution (2019-08 – 2020-10)

• Developed and executed area-specific business strategies to grow revenue and market share.
• Optimized commercial routes and sales outlets and integrated new distribution vehicles, driving a 180% increase in sales.
• Improved numeric distribution (DN) and SKU coverage, tracking KPIs through weekly meetings with delivery teams.

Area Manager at Moulin D'or Distribution (2018-02 – 2019-07)

• Covered the Siliana, Kairouan, Zaghouan, Sousse, Monastir, and Mahdia areas.
• Introduced and grew a door-to-door direct sales model in the market.
• Sectorized the territory and selected distributors.
• Built a customer database and rolled out handheld billing and digital tracking tools, with weekly route follow-ups.
• Optimized area coverage through vehicle fleet integration.
• Tracked customer visits, delivery KPIs, and sales data.

University Teacher at ISET Kairouan (2013-09 – 2017-06)

Part-time, held concurrently with the Technical Sales Representative role.

• Delivered course sessions, practical workshops, and supervised lab work.
• Supervised and evaluated final-year student projects.

Technical Sales Representative at Monde Electronic (2014-02 – 2017-06)

• Sold and presented RIKO industrial sensors.
• Carried out software and hardware repair interventions on industrial and computer systems.
• Proposed and implemented improvements to industrial production lines.

Executive Master in Business Administration in Business Administration – ISTEC Business School of Paris (2025 – 2026)

Master's Degree in Industrial Network Management – Higher Institute of Applied Sciences and Technology of Kairouan (2010 – 2012)

Bachelor's Degree (License) in Industrial Computing – Higher Institute of Applied Sciences and Technology of Sousse (2007 – 2010)