Alejandro Villaveces

Dynamic executive leader with extensive global experience in digital transformation, innovation, and growth leadership across emerging markets (LATAM, Middle East, Africa, Turkey). Expertise in primary/specialty/biologics care, revenue management, product launches, sales and marketing strategy, and change management. Adept at aligning global strategies with local execution, building and leading high-performance teams, and driving operational excellence.

Skilled in AI tools, CRM, MS Office, and Power BI, with strong data analysis and a proven record of double-digit growth, fostering collaboration in diverse, cross-functional environments.

HealthGen AI | AI Healthcare Consultant

• Advised healthcare providers and insurers on implementing AI solutions to enhance operational efficiency and resource optimization, mainly in reaching leads and marketing strategies.
• Guided healthtech and medtech startups in AI adoption and commercialization strategies.

Astellas Pharma, Dubai, UAE | Senior Commercial Director- Marketing & Promotion T-MEA (Turkey, Middle East, Africa) Uro-oncology| Apr 2022 – Mar 2025

• Managed €205M revenue for specialty and GI oncology portfolio.
• Led digital transformation in sales/marketing, resulting in 13% revenue growth via optimized market strategies.
• Implemented omnichannel HCP journeys, driving 20%+ sales growth for mature products.
• Achieved 14% top-line and 11% bottom-line growth, adding €11M and €5M, respectively.
• Developed high-performing teams; led talent mapping and capability building for future growth.
• Recognized T-MEA as one of the top three global performing regions.

Astellas Farma LATAM, Colombia | Commercial Director LATAM (Marketing & Promotion) Uro, Oncology, Trasplant/ Associate Director Specialty COL | Jul 2019 – Mar 2022

• Drove double-digit revenue and profit growth through strategic partnerships and digital transformation.
• Expanded operations in Mexico (€120M+) and Southern Cone (€20M+), transitioning from distributor to own business model.
• Enhanced market penetration in Mexico and Colombia through stakeholder engagement and team leadership.

B-Braun Medical Colombia-GmbH | Division Manager- Marketing & Sales, Out-Patient Market | Jan 2017 – Jul 2019

• Launched new commercial division and Homecare Project, facilitating division growth of 23%.
• Established strategic business foundations and launched seven brands in urology/disinfection.
• Served on Colombian Board of Directors, shaping division strategy and expansion.

GRUPO CISNE, Colombia | General Manager / Business Development, Research Centre & CRO | Jan 2013 – Jan 2017

• Executed five-year strategic plan and developed SOPs for compliance and operational excellence.
• Led team of 60; improved financial performance, achieving 38% sales growth and 45% ROI on real estate reinvestment.
• Secured partnerships (e.g., Sanofi), launched new business units, and drove organizational transformation.

Pfizer S.A.S, Colombia | Business Unit Manager-Marketing & Promotion (CNS, Pain, Biologics, Rare Diseases, Transplant) | May 2008 – Jan 2013

• Achieved 108% of sales targets, leading successful product launches and portfolio growth.
• Increased sales by 12% and 54% in endocrinology and CNS portfolios, respectively.
• Negotiated out-licensing agreements valued at $20MM and implemented strategic promotional campaigns.

Grunenthal GmbH, Colombia | Portfolio Manager-Marketing (Gastro, CNS, Pain, Derma, Primary Care, Cardiology) | May 2008 – Jan 2013

• Create portfolio management, defining core promotion products (5) and push-pull activities with pharmacies (10), reaching an overall revenue performance of 109%
• Simplify core claims and positioning for each brand, and define segmented promotional grid for GPs depending on potential (4 products max)
• Established “Pain Academic Center” to educate doctors in pain management, delivering 3 editions due to tremendous success and reflected in pain portfolio double digit CAGR 2008-2012

Education

• MIT University – Application of AI in Healthcare (2025); Digital Transformation Program (2021)
• Univ. Andorra – Master in AI (2025, ongoing)
• ADEN B.S. & U. Fco de Vitoria, Spain – Executive MBA (2011-2013)
• Universidad EAFIT – Master’s in Marketing (2004-2006)
• CESA – Bachelor of Business Administration (1996-2001)
• University of Western Sydney – Bachelor of Economics, Banking & Finance (1999-2000)
• Other: Duke Corporate Education (SLS, 2022), Management Skills (ADEN, 2008), Product Manager Diploma (Grunenthal, 2004), Professional Negotiation (Incolda, 2002)

Key Skills

• Revenue Management
• Digital Transformation & AI
• Product Launch Excellence
• Sales & Marketing Strategy
• Project Management
• Leadership & Talent Development
• Business Development
• Change Management
• Financial Forecasting
• Operational Excellence
• Sales Force Effectiveness (SFE) & Key Account Management (KAM)
• CRM Platforms & Power BI