Omar Abbassi

Commercial and business leader with 10+ years of experience across furniture manufacturing, hospitality projects, interior fit-out, and B2B sales within the UAE and the GCC market. Proven track record leading commercial operations, driving profitability, managing P&L performance, negotiating contracts, overseeing tender submissions, and delivering multi-million-dirham projects. Experienced in coordinating cross-functional teams across sales, procurement, production, and project delivery to maximize margins and ensure commercial compliance.

Recognized for scaling annual revenues from AED 3M to AED 12M while maintaining strong commercial discipline and long-term client partnerships.

Senior Commercial & Key Account Manager at MONARCA INTERNATIONAL (2025-11 – Present)

• Manage strategic hospitality, developer, and real estate accounts across UAE and GCC markets.
• Lead commercial discussions, pricing negotiations, and project profitability reviews.
• Coordinate with procurement, manufacturing, and project teams to ensure commercially viable project execution.
• Review contract terms, commercial risks, and project variations prior to award.
• Support value engineering initiatives while maintaining quality standards and client expectations.
• Drive new business acquisition while ensuring alignment with profitability objectives.
• Lead projects from concept stage through final delivery, ensuring commercial and operational success.

Head of B2B Sales at MONARCA INTERNATIONAL (2023-11 – 2025-10)

• Led and developed a team of 15 professionals across sales and commercial operations.
• Owned departmental P&L performance, monitoring weekly, monthly, and annual profitability targets.
• Increased annual company revenue from AED 3M to AED 12M through strategic commercial initiatives.
• Reviewed project costing, pricing structures, and commercial terms prior to submission.
• Coordinated with procurement and operations teams to optimize supplier costs and improve project margins.
• Managed commercial risks, payment terms, project variations, and contractual obligations.
• Established forecasting, reporting, and commercial accountability processes.
• Negotiated agreements with hospitality operators, developers, consultants, and contractors.

Sales & Commercial Manager at SUNCOAST FURNITURE (2018-03 – 2022-10)

• Secured an exclusive outdoor furniture supply agreement with Accor Hotels.
• Developed strategic relationships with hospitality operators, consultants, and developers.
• Coordinated with procurement and supply chain teams to improve delivery performance and cost control.
• Negotiated commercial agreements and framework supply contracts.
• Supported pricing reviews and profitability analysis across major accounts.
• Recruited, trained, and developed sales professionals.
• Increased repeat business through relationship management and operational excellence.

Commercial Key Account Manager at INTERIOR360 GENERAL TRADING (2022-10 – 2023-11)

• Managed tender submissions, BOQ reviews, and quotation preparation for furniture and fit-out projects.
• Negotiated commercial terms with clients, contractors, consultants, and procurement stakeholders.
• Managed the complete project lifecycle from opportunity identification through project award.
• Worked closely with suppliers and project teams to ensure cost-effective project delivery.
• Maintained project margin objectives through pricing control and commercial review.
• Delivered accurate weekly and monthly forecasts to senior management.

Senior Sales Executive at RATTAN HOUSE FURNITURE (2016-05 – 2018-03)

• Generated USD 500K in revenue within the first six months of employment.
• Developed new business opportunities across the UAE market.
• Supported commercial negotiations and project acquisition efforts.
• Contributed to operational improvements and customer experience initiatives.

Senior Sales Executive at CASUELIFE MIDDLE EAST (2016-05 – 2018-03)

Degree in Mathematics & Science – Oklahoma City University (2013)