Senior Account Manager at Wallis PR (2020-01 – 2026-03)
Wallis PR is a boutique public relations consultancy serving the Middle East, North African, and Southwest Asian markets. Wallis is a trusted partner for speed, accuracy, and reliability in regional communications.
- Developing communications strategies and PR campaigns in UAE and GCC for clients across multiple sectors.
- Managing client relationships independently, providing strategic counsel and solutions to promote objectives and/or mitigate risk.
- Writing of news releases and similar communications materials. (Internal newsletters, features, quotes, op-eds, speeches, customer case studies).
- Overseeing deliverables with external partners for marketing and events services including social media, photography and videography.
- Regular client servicing activities including maintaining status documents, KPI trackers, and media coverage reports.
- Building and maintaining local, regional, and international media relations to place editorial stories, secure interviews, and drive event attendance.
- Contributing towards new client business research and development.
- Growing the firm's capabilities, through identifying opportunities, developing new solutions, and forging third party collaborations.
- Accounts include Palo Alto Networks, Epson, Gartner, Salesforce (Technology) / Janus Henderson Investors, Equitativa, NBK Capital Partners (Finance) / Christie's, Al Mouj Muscat, Omics, Kempinski (Lifestyle) / Nexus Insurance, Marsh McLennan, Oliver Wyman (Corporate), and Dubai Centre for Special Needs (CSR).
Senior Account Executive at APCO Worldwide (2017-06 – 2020-01)
APCO is an independent global public affairs and strategic communications consultancy. With more than 35 worldwide locations, it is one of the largest independently owned PR firms in the United States.
- Worked on strategic positioning and messaging for clients.
- Managed day-to-day client activities, including proactive media relations and drafting communications materials such as op-eds, press releases, internal newsletters, briefing documents, speeches, and social media content calendars.
- Completed a brief secondment period at TECOM Group during my tenure.
- Accounts include Dubai Holding, TECOM, Dubai Media City, Dubai Studio City, Dubai Production City, Dubai Science Park, and in5.
Junior Writer at ITP Media Group (Architectural Digest Middle East) (2015-06 – 2016-05)
ITP Media Group is the Middle East's leading multi-platform publisher and creative media company. Architectural Digest Middle East is the MENA region's renowned magazine for design, culture, and luxury lifestyle news.
- Handled daily editorial tasks, including content creation and sourcing features.
- Translated features from French to English.
- Managed shoots with high-profile clients to ensure smooth delivery.
- Increased magazine readership by nearly 50% by coordinating print distribution and targeted e-newsletter campaigns.
