Clarisse Grassi

With 5+ years driving growth in B2B agencies, startups, and scale-ups, I build data-

driven strategies that optimize the entire customer journey from Marketing to Sales to

Customer Success. I help organizations improve funnel conversion, turn leads into customers, and maximize retention and LTV through systematic process optimization.

LEAD TRIBE (Growth Agency) | Founder - Growth Lead

January 2024 - Present

• Audit and deployment of growth strategies as a consultant for 30+ clients across B2B,

hospitality, and SaaS, delivering measurable outcomes through 90-day missions.

• Planning of scalable growth systems, from CRM optimization to inbound /outbound marketing. ( track record of +420% ROI on email database reactivation )
• Management 10+ growth specialists including lead generation experts, copywriters,

and media buyers across multiple client accounts, and reporting (CAC,CPL, ROAS

ROI)

OSOL (Scale-up) | Head of Marketing & Operations

September 2024 - October 2025

• Developed a growth strategy resulting in a 21.5% increase in billable revenue over 6

months

• Generated 100+ leads weekly through multi-channel outbound campaigns (cold email, LinkedIn, cold calling) with 10% SQL conversion rate across Europe (Benelux)
• Designed outbound playbooks and sequences executed by the Sales team, ensuring consistent pipeline flow
• Managed cross-functional team of 10+ members (Sales, Marketing, CSM, Growth)

using CRM dashboards and project management tools

• Built ABM strategies for corporate targets using Apollo, LGM, and Lusha with multi-

channel automation

• Created acquisition funnels and launch strategies (landing pages, white papers,

partnerships, podcast)

MI4 (HubSpot Affiliate Marketing Agency) | Project Manager

January 2023 - May 2023

• Optimization of sales pipelines with advanced automation and CRM analysis.
• Management of inbound and outbound freelancers for B2B clients portfolio.
• Building acquisition funnels and internal inbound marketing. ( Landing pages, white papers, LinkedIn content)

BRAINLAB (Ads Agency) | Account Manager

January 2022 - December 2022

• Account management for B2B and B2C clients with a total portfolio of €100K+

monthly ad spend. ( Google Ads, Pinterest ads, Meta ads)

• Tracking of acquisition performance and ROAS and managing media buying teams.
• Design of acquisition funnels (webinars, landing pages, lifecycle marketing)

SKEMA Business School

September 2020 - June 2022

Master’s Degree in International Marketing & Business Development

Degree in International Management

LISAA Mode Paris

September 2014 - June 2017

Bachelor in fashion design and business