Branch Manager ASI/UAE at LyondellBasell – Advanced Polymer Solutions (2017-02 – 2022-01)
Regional Sales Manager, APS /AFME at LyondellBasell – Advanced Polymer Solutions (2014-09 – Present)
- Successfully assisted in formulation of AFME sales plans and aggressively carry out the execution phase of broad product portfolio, resulting in a significant Increase in volumes by 28% within a 2-year time.
- Strategically developing a "win-win" long-term business relationships with "decision makers", Chasing, Analysing, prospecting and assessing new and existing markets for current & potential new applications.
- Added 2 new products in the additive portfolio that is targeting high-end clients in the Building & construction markets, resulting to above –average margin and the highest in the company history.
- Introducing 3 PL service provider, that significantly improved customer service, on-time delivery that surpassed customer expectations in delivering within 24 hr-time from JAFZA to anywhere in UAE, and in 3-5 days GCC region.
- Optimizing shipping costs, and saving 45-60 % by establishing a side-agreement with a local "transportation" service provider.
- Effectively managing the office employees & efficiently handling & improving SG & A cost structure.
Sales Manager /GCC+ Yemen at Qatar Petrochemical Company (QAPCO) (2011-07 – 2014-08)
- Actively managing and bridging the promotion of all marketing/sales activities between HQ and Liaison Dubai office; that includes implementing and monitoring office's procedure s as per the company policy and applicable local by laws ensuring efficiency, effectiveness and smooth flow of marketing & sales services to QAPCO's customers in UAE, Kuwait, Oman, Bahrain & Yemen.
- Liaises and coordinates with Technical Customer Services to attend all technical enquiries raised by GCC customers.
- Leading the investigation of all commercial, marketing and technical related claims within GCC region.
- Directly provides guidance to and work closely with the subordinates in resolving technical/commercial issues and recommends an immediate and long-term solutions and means of improving performance.
- Oversee the establishing and maintaining contacts with existing and potential customers directly or through network, to identify and promote sales opportunities and product requirements.
- Represents QAPCO at various country exhibitions, meetings, conferences and seminars.
Key Accounts Manager, Polymers at Saudi Basic Industries Corporation (SABIC) (2004-02 – 2011-06)
- Effectively lead a Polymers business worth USD 90 million in UAE, Kuwait, Qatar & Bahrain.
- Successfully surpassed annual quota by 70% in Qatar market, 45% in Bahrain, and 15% in Kuwait, increased Customer retention against severe competition in Home Markets.
- Formulation, implementation & assessment of business plans & sales strategies that "fit" our resources and "stretch" the external environmental determinants.
- Assessment & monitoring competitors' marketing-strategic moves thru Market & KPI weekly reports.
- Ensuring that assigned region establishes and maintains optimum levels of price management and the highest levels of product line management, (PLM).
Sales & Marketing Manager at Electro Industries Co. (1998-06 – 2002-08)
- Instrumental in securing multimillion dollars projects by initiating, negotiating and closing competitive contracts that displaced a well-entrenched, existing rival.
- Expanded business territory coverage outside the national market and increased market share in Doha, Qatar from 0% up to 30% within 24 months by closing the first multilayer contract in the company's history.
- Successfully led an interdepartmental team of 12 professionals in improving the order realisation process to optimise fulfilment times for custom orders.
- Developed and maintained an intimate, rewarding, long-term business relationship with key accounts.
- Assisted in formulation and execution of sales plans and performance evaluations of sales reps.
Technical Sales Engineer at Al Ghanem Trading & Contracting Co. (1996-06 – 1998-06)
Held responsible for selling and after sales service of ALLIED COLLOIDS/ UK water treatment (industrial & sewerage) speciality chemicals / additives (Acrylic Polymers).
- Surpassed the annual sales target by a minimum of 15% for 2 consecutive years through: gathering market intelligence; identifying target markets; prompting contacts with prospects; developing proposals and forging major accounts relationships.
- Created and delivered technical presentations to the customers with high accuracy and flair.
- Provided an extensive client follow-up to ensure total quality customer service.
