Hooshna Kasad

Started my journey into the incredible world of Marketing as a creative Social Media Executive, propelling my career forward by diving into the gripping world of Paid Media.

• Account Lead - liaised between client, creative departments, and stakeholders to provide successful paid media solutions to 4 clients (6 brands): Al Masaood Automobiles (INFINITI, Nissan CPOV, AutoCentral CPOV), Middle East Film & Comic Con (MEFCC), Department of Culture & Tourism, RAKxa Wellness Retreat
• Strategized detailed monthly & project-based media plans based on past performance and dynamic market scenarios to meet campaign objectives
• Executed lead generation and website conversion campaigns, and performed regular optimizations across various ad platforms
• Managed social post promotions (boosting) per client to improve fan/follower acquisition and increasing ER & VTR
• Researched and onboarded 3rd party publishers to meet mass awareness objectives: IGN & Twitch for Middle East Film & Comic Con 2023
• Created, maintained and customized comprehensive and client-specific dashboards using Google Data Studio, Analytics, and Funnel.io - updated daily

B.A (Journalism & Mass Communication)

Amity University Dubai

CGPA - 9.55/10